Adidas has announced a significant increase in its profit forecast, attributing it to robust sales performance.The company’s operating profit target now nears £1bn for 2024, significantly…
Under Armour has announced the appointment of Franck Denglos as vice president of commercial for Europe, the Middle East, and Africa (EMEA).An industry veteran with vast…
Frasers Group’s sports division, headed by Ger Wright, is poised to leverage the summer’s significant sporting events. Key tournaments like the UEFA Euros and the Olympics…
Sports Direct has initiated its summer campaign, aligning with the forthcoming UEFA European Championship, which begins on June 14. The campaign flaunts football icons like Conor…
A German court has granted Nike permission to incorporate three stripes into certain trouser designs. This ruling emerged from a recent appeal proceeding against Adidas.The decision…
