Adidas has announced a significant increase in its profit forecast, attributing it to robust sales performance.The company’s operating profit target now nears £1bn for 2024, significantly…
Adidas has concluded its legal disagreements with Kanye West, effectively ending a series of lawsuits that have persisted over two years. The resolution signifies a pivotal…
Go Outdoors has embarked on a new venture with the introduction of Kudos Run, a specialised department catering to runners.This initiative not only bolsters Go Outdoors’…
Under Armour has announced the appointment of Franck Denglos as vice president of commercial for Europe, the Middle East, and Africa (EMEA).An industry veteran with vast…
This update covers significant developments from Nike, Shein, and Under Armour, reflecting market strategies, ethical considerations, and leadership dynamics.Nike announces a strategic launch of affordable trainers…
Adidas is expanding its retail footprint in the United Kingdom by launching its premium ‘The Pulse’ store concept this summer.Edinburgh and Glasgow are the chosen locations…
Frasers Group’s sports division, headed by Ger Wright, is poised to leverage the summer’s significant sporting events. Key tournaments like the UEFA Euros and the Olympics…
Marks & Spencer has appointed Alex Scott, ex-England footballer, as its activewear ambassador.The decision precedes the UEFA Euro 2024 and aims to boost M&S’s sportswear profile.Alex…
Sports Direct has initiated its summer campaign, aligning with the forthcoming UEFA European Championship, which begins on June 14. The campaign flaunts football icons like Conor…
A German court has granted Nike permission to incorporate three stripes into certain trouser designs. This ruling emerged from a recent appeal proceeding against Adidas.The decision…
