Dubai, , United Arab Emirates, February 23rd, 2026, FinanceWire
PU Prime, a multi-licensed global online brokerage, has announced its result at iFX Expo Dubai 2026. In what the company describes as a strong start to the year, UF Awards presented PU Prime with the “Best Mobile Trading App” award at the EXPO, a recognition said to validate its commitment to empowering traders through cutting-edge technology and innovation.
PU Prime won the Best Mobile Trading App award at iFX Expo Dubai 2026
iFX EXPO Dubai, held at the Dubai World Trade Centre, drew over 10,000 attendees, 200+ exhibitors and 150+ speakers. It gave brokers and traders a setting to network, gather market insights and look at the latest trading technologies as they prepare for a complex market heading into 2026.
On the exhibition’s first day, Mr. Ahmed Yousre, Promotion Manager at PU Prime, gave a keynote address on AI strategies. He looked at how modern brokerage is evolving and described advanced concepts such as micro-adjustments in execution logic, predictive modelling of client behaviour and real-time anomaly detection, while stressing the critical importance of human oversight.
Mr Ahmed Yousre presenting his keynote speech at iFX Expo Dubai 2026 on AI strategies.
Away from the stage, the PU Prime booth, at Booths 21 and 22, concentrated on on-site engagement. Instead of simply presenting products, staff spoke directly with visitors, answered questions and gave clear, practical explanations of the company’s trading solutions and services. The booth also had a claw machine where participants could win exclusive AFA teddy bears, official merchandise from the partnership between PU Prime and the Argentine Football Association (AFA). The activity pointed to the parallels between professional sports and trading, and to shared values such as preparation, emotional control and long-term discipline.
PU Prime | Booths 21 22
As a Silver Sponsor, PU Prime used the event to build closer ties within the trading community. In line with its slogan, “More Than Trading,” the brand focused on meaningful engagement, knowledge sharing and memorable experiences for attendees rather than product showcasing alone.
About PU Prime
Founded in 2015, PU Prime is a global fintech company and CFD broker. It now offers regulated financial products across forex, commodities, indices, shares and bonds. Active in over 190 countries, with more than 40 million app downloads, PU Prime provides trading platforms and an integrated copy trading feature that it says help traders worldwide pursue financial success with confidence.
Media enquiries: media@puprime.com
Contact
Sim
PU Prime
kahlock.sim@puprime.com
