Olympic cyclist Katy Marchant led the launch of a new Yorkshire events agency.
- The agency, Yorkshire Z’Own, aims to redefine regional expectations and business events.
- Guests at the launch experienced diverse, unique activities at Harewood House.
- The agency celebrates Yorkshire’s hidden venues, creative talents, and cottage industries.
- Director Andrew Winterburn emphasised the team’s deep-rooted connection to Yorkshire.
Katy Marchant, an Olympic Gold Medallist and World Record Holder, was instrumental in the launch of a new events agency in Yorkshire. The agency, named Yorkshire Z’Own, seeks to ‘redefine expectations and showcase the best of the best from the region’.
Yorkshire Z’Own is dedicated to celebrating the county’s finest attributes, from small cottage industries to hidden venues and exceptional creative talents. The company’s philosophy is to craft unique and memorable events, harnessing the untapped beauty and talent throughout Yorkshire.
Andrew Winterburn, director of the agency, articulates the mission as one that challenges preconceived notions of the area and the conventional concept of business events. ‘Whether it’s conferences, meetings, or corporate incentives, our mission is to think and act differently, consistently surpassing expectations by introducing fresh ideas and talent from across Yorkshire,’ Winterburn stated.
During the launch event, select guests were treated to an extraordinary experience within the hidden and seldom explored parts of the Harewood House estate, located just outside Leeds. The bespoke experience included activities such as foraging, cooking with natural ingredients, and art installations, providing a unique insight into the richness of the region.
The event culminated in a presentation by Marchant, who shared her inspiring story, followed by an extravagant dining experience that embodied the essence of the new agency’s vision. The choice of Harewood House and the personalised agenda exemplified the commitment to meaningful and unfiltered experiences.
Adding to the agency’s credibility, Winterburn highlighted the combined experience of over 25 years within the team, stating, ‘Our foundation is solid, backed by a team with over 25 years of industry experience—all born and bred in Yorkshire.’
Yorkshire Z’Own is set to transform the perceptions of Yorkshire through its innovative approach to event management.
