Natalie Mackay has been appointed as the new travel trade executive at Liverpool Airport, moving from her managerial role at Hays Travel, Liverpool Kirkby branch. Her new role aims to enhance communication and relationships with the travel trade in the region.
Mackay’s extensive experience in travel management positions her as a valuable asset for Liverpool Airport’s strategic goals. Her expertise will be key in promoting Liverpool’s advantages and strengthening ties with travel professionals.
Strategic Role at Liverpool Airport
Natalie Mackay’s new appointment as a travel trade executive at Liverpool Airport signifies a strategic move for the airport. Her role is pivotal in developing stronger connections with the travel industry, ensuring that local travel businesses are well-informed about the latest developments at the airport. This move is expected to enhance the airport’s visibility and attractiveness as a travel hub.
As Mackay transitions from her role at Hays Travel’s Liverpool Kirkby branch, her decade-long experience in the travel sector equips her with the acumen needed for this new challenge. She will bridge the airport’s offerings with the travel trade, fostering robust partnerships and collaborations.
Professional Journey and Expertise
Before joining Liverpool Airport, Natalie Mackay served as a successful branch manager at Hays Travel, where she honed her skills in customer relations and travel advisory.
Having spent over five years directing operations at the Liverpool Kirkby branch, Mackay has gained valuable insight into traveller needs and regional travel dynamics. Her hands-on experience with local travellers provides her with a nuanced understanding of how to meet the diverse needs of passengers.
Her new position will rely heavily on these skills, as she aims to improve the travel experience by integrating feedback from the travel trade.
Enhancing Airport’s Market Position
These efforts are not just about marketing; they’re about transforming perceptions and aligning the airport’s services with the expectations of its users. She is set to initiate programmes that showcase the practicality and advantages of utilizing Liverpool Airport.
Furthermore, Mackay’s role is instrumental in ensuring that travel agents and agencies are kept informed about new developments, thereby enhancing customer experience from booking to boarding.
Strengthening Community and Trade Relations
The role of a travel trade executive extends beyond typical marketing duties. Mackay is expected to establish and nurture relationships within the travel community, forming a bridge between the airport and its stakeholders.
Through regular communication and engagement activities, she hopes to raise awareness about the benefits of flying through Liverpool. Mackay’s vision includes collaborative efforts with travel agencies to bolster traffic at the airport.
Her background in directly dealing with customers offers her a unique perspective that will be crucial in her new role.
Vision for Future Growth
Natalie Mackay’s appointment is particularly timely as Liverpool Airport prepares for a new phase of expansion and development. Her involvement is seen as a critical component in achieving the airport’s strategic objectives.
With her leadership, Liverpool Airport is poised for a collaborative future, with enhanced travel offerings and increased passenger satisfaction at its core.
Comprehensive Strategy for Promotion
This strategy is about integrating modern marketing tools with traditional relationship-building techniques to foster a holistic growth environment. Her initiatives are expected to culminate in a more cohesive travel experience for passengers.
Impact on Local Economy
Natalie Mackay’s role is anticipated to have a significant impact on the local economy.
By promoting Liverpool Airport as a preferred gateway, she is expected to drive increased traffic and tourism to the area. This will not only enhance the airport’s stature but also benefit local businesses and the broader economy.
As Liverpool Airport embarks on a new chapter under Natalie Mackay’s leadership, her role as a travel trade executive is crucial in bridging the gap between the airport and the travel trade community.
Mackay’s strategic vision and extensive industry experience are expected to enhance the airport’s market positioning and foster a collaborative environment for future growth.
