MSC Cruises has renewed its partnership with Emirates, aiming to boost Dubai’s cruise economy.
- This extension reinforces a decade-long relationship to develop Dubai as a cruise hub.
- Travellers can now book combined flight and cruise packages from numerous European and South American locations.
- Key efforts include promotional strategies and data exchange to enhance service efficiency.
- The partnership includes streamlined flight and cruise schedules to improve passenger experience.
In a strategic move, MSC Cruises has renewed its partnership with Emirates for an additional two seasons, aiming to bolster Dubai’s emerging prominence as a cruise destination. This collaboration, building on a robust 10-year relationship, seeks to leverage the strengths of both the airline and the cruise line, aligning perfectly with Dubai’s tourism ambitions.
For travellers, the extended agreement offers substantial benefits, including the opportunity to book integrated fly-cruise packages. These packages encompass return flights via Emirates, departing from 21 airports across Europe and South America, thereby broadening the travel options for passengers looking to explore Dubai’s increasing cruise offerings.
Gianni Onorato, CEO of MSC Cruises, expressed his enthusiasm for the partnership, highlighting the synergy between the high-quality services offered by Emirates and the exceptional experiences aboard MSC Cruises. He stated, ‘We are delighted to further extend our partnership with Emirates for MSC Euribia fly-cruise packages from Dubai this winter season.’
A core focus of the partnership remains on joint promotional strategies and targeted marketing campaigns aimed at enhancing Dubai’s appeal as a cruise destination. In addition, the companies will concentrate on sharing pertinent data and insights to boost service delivery. This includes the synchronization of flight and cruise schedules and the facilitation of a smooth check-in process at Port Rashid, promising a seamless travel experience for passengers.
Available Emirates flights from major UK locations such as London, Birmingham, Glasgow, Manchester, and Newcastle further supplement this initiative. The collaboration arrives alongside MSC Cruises’ announcement of its third World class ship, set for delivery in 2026, marking a continued expansion within the cruise industry.
The expansion of MSC Cruises’ partnership with Emirates marks a significant step towards establishing Dubai as a leading cruise hub.
