Recent research reveals a strong preference for ‘freshen-upper’ homes among UK buyers.
- 49% of prospective homebuyers find ‘freshen-uppers’ more appealing than turnkey or fixer-upper properties.
- A significant portion of buyers desire to personalise their homes by adding finishing touches.
- Energy efficiency is a crucial consideration for those interested in turnkey properties.
- Convenience influences buyer preferences, with many unable to manage extensive renovations.
Research by Jackson-Stops highlights that nearly half of prospective homebuyers favour ‘freshen-uppers’ over turnkey or fixer-upper homes. This preference indicates a trend where buyers are eager to infuse their personality into their new space through minimal modifications.
One critical finding from the study is that 47% of those opting for ‘freshen-upper’ properties want to add personal finishing touches, allowing them to tailor spaces to their liking without undertaking significant renovations. This need for personalisation is influential in shaping current housing market trends.
Energy efficiency stands out as a key requirement for individuals considering turnkey properties, with one-third of potential movers expecting such features as standard. This trend reflects an increasing awareness and demand for sustainable living options among buyers.
Convenience plays a pivotal role in the decision-making process for many buyers. Jackson-Stops found that 27% of respondents lack the time necessary to oversee extensive renovations, and 14% need to relocate swiftly due to factors such as employment changes or family needs.
Despite the relatively lower popularity of fixer-upper properties, there remains a segment—16% of buyers—who are drawn to the potential for customisation and value enhancement that these homes can offer.
Nick Leeming of Jackson-Stops notes the complexity in choosing between project properties and turnkey homes, particularly as the average first-time buyer, at age 37, juggles career and family. Turnkey homes are increasingly attractive to those seeking to avoid the stress and cost of renovation projects.
Crispin Harris adds that restoring homes can be both a passion and an investment, offering unique opportunities for those with vision and resources. The case of Barlaston Hall illustrates how restoration can combine historical preservation with modern functionality, appealing to both investors and families alike.
This research underscores a growing trend among UK homebuyers towards properties that balance customisation potential with convenience.
