Asos reported on 5 November an operating profit of £93.5m for the year to 30 August 2026, against a loss of £212.3m a year earlier, and put the cyber incident hit at c.2% to 4% of GMV.
The company said the incident of 6 October has cost c.2% to 4% of group gross merchandise value (GMV, the value of goods sold before costs) since that date.
The company said the FY26 results show a pre-tax profit of £24.4m, compared with a loss of £281.6m in FY25.
The incident led Asos to pause certain marketing and customer relationship management activity as a precaution. It returned to planned activity within two days, but the pause caused short-term disruption to trading, mostly in the UK.
Adjusted gross margin rose 340bps (basis points, hundredths of a percentage point) to 50.5%, from 47.1% in FY25.
GMV fell 5% to £2,349.0m, from £2,456.3m. Adjusted group revenue fell 9% to £2,240.3m, from £2,464.8m.
Adjusted EBITDA (earnings before interest, tax, depreciation and amortisation, excluding one-off items) was £170.3m, against £131.6m a year earlier.
On the adjusted measure, Asos still made a loss before tax of £46.4m, narrower than the £98.2m loss in FY25.
The gap to the reported £24.4m profit reflects adjusting items of £70.8m.
Net debt fell to £109.3m from £184.7m. Free cash flow was an outflow of £16.4m, against an inflow of £14.1m in FY25.
Asos said GMV returned to year-on-year growth in the fourth quarter for the first time since FY22.
Asos said an external-expert investigation into the incident has concluded. It found that an unauthorised party accessed some basic customer data.
On the day of the incident, Asos said an unauthorised customer notification had been sent at around 10am. At that point it said it was too early to quantify any effect on trading.
The company said it did not believe payment-card information or account passwords had been affected. Names and contact details may have been accessed.
Asos said trading in the first eight weeks of FY27 was broadly flat year on year, notwithstanding the temporary impact of the incident. It said the group remained resilient and that it was confident the impact would be temporary.
The company said its active database grew month on month in September and October. At the end of October it had 16.5m active customers.
For FY27, Asos guided to adjusted EBITDA of £180m to £200m and capital expenditure of c.4% of revenue. That compares with FY26 adjusted EBITDA of £170.3m and capex of 3.4% of revenue.
Asos said it continues to assess opportunities to optimise its capital structure after the fall in net debt. It intends to hold a Capital Markets Event during FY27.
A year earlier, in its FY25 results, Asos reported that active customers had fallen 8% to 6.5m, though it said retention was improving.
