Opera Software (OSLO: OPERA) said it has acquired Bemobi, a leading, subscription-based mobile-app-discovery service in Latin America.
Bemobi offers a unique, one of a kind, “Netflix-style” subscription service for premium Android apps. Working with mobile operators, Bemobi´s proprietary app-wrapping technology allows smartphone owners access to unlimited use of premium mobile apps for a small weekly fee. Users pay for this service through their mobile operator billing systems, making the service highly effective in emerging markets, where credit-card and debit-card penetration is low.
The combination of Bemobi´s industry leading service with Opera´s global footprint, existing carrier and handset manufacturer relationships and app-distribution capabilities, allows Opera to bring innovative app-discovery and monetization services across the globe and position Opera as the global leader in this space.
Bemobi´s partners include all leading mobile operators in Latin America. In addition to bringing Bemobi´s world-class solution to a global audience, the acquisition of Bemobi also establishes Opera as a market leader in Latin America and brings a whole range of services from Opera´s portfolio of products to the region.
Opera enables more than 350 million internet consumers worldwide to connect with the content and services that matter most to them. Opera also helps publishers monetize their content through advertising and advertisers reach the audiences that build value for their businesses, capitalizing on a global consumer audience reach that exceeds 1 billion.
A Bemobi is the leader in Latin America on the distribution and monetization of mobile apps through a subscriptions service. Bemobi offers to consumers some of best curated Apps and Games from hundreds of the leading app publishers and developers in the world. Bemobi works in close partnerships with the main mobile carriers and Smartphone OEM´s of the region reaching over 500 million mobile subscribers in Brazil and Latin American.
