Lottie Whyte’s appearance on Dragons’ Den attracted widespread attention due to her confident and bold pitch.
- Sales of MyoMaster products, especially ice baths, surged following the show.
- Whyte sought £100,000 investment for MyoMaster, co-founded with her husband in 2018.
- Despite criticism from panelists, Whyte maintained a composed and fearless approach.
- She received significant support and messages from female entrepreneurs after the show.
Lottie Whyte’s appearance on Dragons’ Den has been described as one of the most successful and bold pitches seen on the BBC show. Her confident pitch impressed many viewers and panelists alike, leading to a rapid increase in sales of MyoMaster products, notably ice baths.
Co-founded in 2018 with her husband, former professional rugby player Joe Gray, MyoMaster focuses on products aiding sports recovery. During the episode aired in March, Whyte sought an investment of £100,000 to further grow their business.
Throughout the negotiations, Whyte faced and countered a series of sceptical remarks from the Dragons’ Den panelists with remarkable composure. Her unwavering stance and no-nonsense style resonated with the audience, garnering her an overwhelming amount of support on social media platforms. The BBC further highlighted her negotiation skills by posting a clip entitled ‘the most masterful pitch in the Den.’
Lottie Whyte was particularly praised for her handling of challenging questions and her ability to turn criticism into constructive dialogue. Her poise during the show became a source of inspiration for many female entrepreneurs, who reached out to her with commendations and called her style fearless.
Lottie Whyte’s impressive and fearless approach on Dragons’ Den not only boosted MyoMaster sales but also inspired a new wave of entrepreneurial spirit.
