Qliktag Software Inc. has launched Qliktag.eu — a dedicated deployment of its Digital Product Passport platform hosted entirely within the European Union, with primary infrastructure running on Amazon Web Services servers in Frankfurt, Germany, and backup systems in Ireland. The Newport Beach, California company founded the platform in 2012 and built the EU deployment specifically to keep customer data inside European borders.
The timing connects directly to regulatory pressure. The EU’s Ecodesign for Sustainable Products Regulation — ESPR — requires brands and manufacturers selling into European markets to implement Digital Product Passports across an expanding list of product categories. Batteries already fall under a parallel regulation. Textiles, electronics, and consumer goods follow in subsequent phases. For global companies, that creates a data sovereignty problem: a Digital Product Passport system hosted on American or Asian servers may not satisfy GDPR requirements or the data residency expectations that EU customers increasingly apply to their technology partners.
Qliktag.eu addresses both sides of that market. EU-based manufacturers get a locally hosted solution that keeps sensitive product and supply chain data within the region. Global brands outside the EU — those selling into European markets but headquartered elsewhere — get a compliant deployment that sits alongside Qliktag’s existing US-hosted infrastructure, letting them run regional environments in parallel.
Dilip Daswani, Qliktag’s founder and chief executive, pointed to data sovereignty as the decisive factor. “With ESPR regulations accelerating and data sovereignty becoming a non-negotiable requirement for many of our customers, we recognised the need to provide a solution that doesn’t just meet the functional requirements of Digital Product Passports, but also fully addresses where that data lives,” he said. “Qliktag.eu is a natural evolution of our platform — giving brands and manufacturers the confidence that their DPP data is secure, compliant, and never leaves the EU region.”
The platform itself covers the full Digital Product Passport lifecycle. From product data modelling and digital product IDs through to NFC-enabled physical tagging, consumer-facing digital experiences, and supply chain transparency — Qliktag has been building this capability for over a decade across fashion, apparel, consumer goods, batteries, and manufacturing sectors. The EU deployment brings that existing enterprise-grade infrastructure into a regionally isolated environment.
Neil Sequeira, co-founder and director of product and marketing, argued that the EU now leads the global conversation on Digital Product Passports. “Europe is at the forefront of the Digital Product Passport movement, and our customers here need a partner who understands both the technology and the regulatory landscape intimately,” he said. “With Qliktag.eu, we are not only providing an enterprise-ready DPP platform — we are providing it with the data residency and infrastructure guarantees that EU customers rightly expect. We are excited to support brands across Europe and beyond as they navigate this important transition.”
