James Briggs steps into the role of intermediary sales director at Afin Bank, a new player in specialist lending. His extensive experience in the field is expected to spearhead Afin’s growth and broker relationships.
- Briggs previously led intermediary sales at Together Personal Finance, bringing over 25 years in specialist mortgages to his new position.
- Afin Bank’s mission is to support clients often overlooked by traditional lenders, including self-employed individuals and those with non-standard income.
- The bank specifically aims to assist Africans in the UK, addressing unique challenges related to visa status and credit history.
- Expectations are high as Briggs, alongside former colleague Alan Davison, works towards Afin’s full market launch next year.
James Briggs has embraced a significant role at Afin Bank, acting as its intermediary sales director as this emerging lender prepares for a full entrée into the market next year. Previously positioned as the head of intermediary sales at Together Personal Finance, Briggs offers an impressive pedigree with his extensive experience in the specialist mortgage sector, including time at Precise Mortgages.
With Afin Bank setting its sights on providing solutions for clients underserved by mainstream avenues, Briggs’ expertise is seen as vital to cultivating robust broker relationships. The bank’s objective is clear – to bridge the gaps where conventional lenders hesitate, thus offering specialist funding for self-employed and high-net-worth individuals. Furthermore, Afin Bank is strategically positioning itself to support Africans residing in the UK, overcoming common barriers such as nationality-related limitations and lack of credit history.
Briggs expresses enthusiasm for his new venture, stating, “I am excited for the opportunity to work with brokers and distribution partners to help fill the criteria gaps and create a competitive proposition for the intermediary community and their clients.” His goal is to develop a forward-thinking range of products that leverage technology for seamless transactions, benefiting both brokers and borrowers alike.
Joining Briggs is Alan Davison, former colleague from Together and now Afin’s chief commercial officer. Davison voiced his support, highlighting Briggs’ comprehensive understanding of the market and the mutual commitment to fair and respectful treatment of customers and brokers. He stated, “I’m delighted that James is joining us at Afin Bank… really understands how Afin Bank will help this important market.”
James Briggs’ strategic appointment at Afin Bank marks a promising step toward innovative specialist lending solutions, poised to reshape the market.
