Wolford announces the appointment of Regis Rimbert as CEO, effective 14 June.
- Rimbert returns to Wolford after 11 years, replacing Silvia Azzali who departs for personal reasons.
- Rimbert brings extensive fashion retail experience from roles at Prada, Dior, and Lanvin Group.
- The move is backed by Lanvin Group, underlining Wolford’s strategic growth.
- Lanvin Group values Rimbert’s leadership vision, aligning with evolving customer needs.
Wolford has officially confirmed Regis Rimbert as its new Chief Executive Officer, with the appointment set to take effect on 14 June. This development marks Rimbert’s return to the Austrian lingerie brand after an interval of 11 years. His prior tenure at Wolford saw his involvement as Chief Commercial Officer (CCO) and head of sales from 2009 to 2013, underscoring his familiarity with the brand’s operations and market.
The transition in leadership comes as Silvia Azzali steps down from the CEO position, a role she has held since July 2023. Azzali’s departure is attributed to personal reasons, paving the way for Rimbert’s return to lead Wolford.
Rimbert’s career in the fashion retail industry spans over three decades, with notable positions at esteemed brands such as Prada, Christian Dior Couture, and Luella. He further expanded his expertise at Lanvin Group, where from 2013 to 2018, he directed retail, ecommerce, and licenses. This experience enhances his credentials as he steps into his new role at Wolford.
Since 2018, both Lanvin Group and Wolford have been majorly owned by the Chinese financial investor, Fosun. As part of Lanvin Group’s portfolio, Wolford is positioned for potential growth under Rimbert’s leadership, with a strategy focusing on leveraging the brand’s legacy and archives to evolve its product offerings.
Statements from the Lanvin Group’s chairman, Zhen Huang, and CEO, Eric Chan, reflect strong support for Rimbert. They acknowledge his significant experience and foresight as vital assets for navigating the company’s future challenges and opportunities. The alignment of Rimbert’s vision with Lanvin Group’s goals is poised to position Wolford as a significant driver of the Group’s growth endeavors.
Rimbert’s appointment signals a strategic shift for Wolford, aligning with Lanvin Group’s growth ambitions.
