Tui Group is set to enhance its collaboration with lastminute.com, a leading online travel retailer, by becoming its preferred partner for tours and activities. This partnership will see Tui providing a new platform to integrate thousands of experiences across more than 100 countries. The collaboration extends beyond online channels to include telesales and direct sales initiatives. Both companies aim to offer a personalised and simplified travel experience for customers. The partnership is poised to leverage strong operator relationships and omni-channel distribution capabilities.
Tui Group, Europe’s largest tour operating business, is enhancing its cooperation with lastminute.com, now serving as its preferred partner for tours and activities. This strategic alliance aims to integrate Tui’s new platform, offering a vast array of experiences in city-break and beach destinations spanning over 100 countries, into lastminute.com’s existing channels such as their website, CRM, and SMS services. The platform promises to offer a curated portfolio of experiences, including unique excursions developed internally by Tui’s team.
The newly established partnership is not limited to integration with digital platforms. Tui and lastminute.com plan to explore further initiatives in telesales and direct sales in various destinations. This multi-channel approach underscores the importance both companies place on enhancing the customer’s travel experience beyond online engagements to personal interactions.
Peter Ulwahn, the Chief Executive of Tui Musement, the tours and activities division of Tui Group, articulated the growing collaboration: “We have worked with lastminute.com for years, but now take our collaboration to a whole new level, leveraging our strong operator relationships, omni-channel distribution capabilities, and full curated portfolio of experiences, including unique excursions developed in-house by our team.”
Echoing this vision, Luca Concone, the Chief Executive of lastminute.com, expressed the potential impact of the partnership on their business model, stating: “I want anyone to see us as their ideal travel companion across the entire travel journey. I believe tours and activities have a huge potential to become a vital component of a holiday package. Our mission is to personalise and simplify the travel experience, and this partnership means we can offer our customers a fantastic range of things to do in destinations via a technology platform that is easy to access.”
This partnership marks a significant evolution in the collaboration between Tui and lastminute.com, aiming to enhance customer experience through a sophisticated integration of tours and activities.
