Travelopia introduces new incentives across Citalia, Sovereign, and American Holidays to boost agent bookings before summer.
- The ‘Tailormade Trade Shop’ offers daily prizes, providing agents additional motivation for bookings until early May.
- Travel agents can win items such as perfumes, skincare sets, and Ray-Bans worth £150 through social media engagement.
- Exclusive weekly newsletters will keep agents informed about offers, news, and events related to the brands.
- The initiatives aim to recognise agents’ efforts, providing them the tools to excel in the upcoming peak season.
Travelopia has launched two fresh initiatives to stimulate agent bookings across its popular brands – Citalia, Sovereign Luxury Travel, and American Holidays. These efforts are strategically introduced to align with the pre-summer surge, offering added incentives for agents to boost their sales activities.
The ‘Tailormade Trade Shop’, a cornerstone of this initiative, presents daily rewards until May 5. As each booking is secured, agents gain eligibility to win enticing prizes. Among the alluring items up for grabs are perfumes, skincare sets, and the sought-after Ray-Bans valued at £150. This dynamic incentive is orchestrated through daily engagements on the Tailormade Trade Facebook channels.
Furthermore, over a fortnight period, each brand will feature its exclusive rewards followed by an additional two weeks of cross-brand opportunities. This structured timeline ensures sustained engagement and maximisation of rewards throughout the period.
In addition to the prize-led incentives, Travelopia is rolling out dedicated weekly newsletters, offering agents valuable insights and updates. These newsletters promise exclusive access to a plethora of information, ranging from upcoming events, brand-centric offers, industry insights, to the ‘hotel of the month’ spotlight.
Trade partnerships manager, Kevin Gaddes articulated the company’s intent, stating, ‘We recognise the value of the continued, incredible support we receive from our agent partners. These initiatives are designed to recognise that support and trust, to not only show our appreciation with the Trade Shop incentive but also reciprocate that support by ensuring agents have the latest information and resources to hand.’
The focus on education and support is pivotal to Travelopia’s strategy. By providing structured and informative resources, the company aims to position its agent network advantageously for the impending summer peak. This approach underscores the company’s commitment to fostering a robust support system, thereby fortifying its market presence.
The strategic initiatives by Travelopia highlight the pivotal role of agent partnerships in driving success and innovation in the travel sector.
