Tesco’s ‘Finest Dine In for Two’ range now includes its first non-alcoholic beer option, reflecting a growing consumer trend.
- The introduction of Lucky Saint’s alcohol-free lager aligns with the rising demand for low and no-alcohol options.
- During Dry January 2024, Tesco experienced a significant boost in sales for no and low-alcohol beverages.
- The trend continued through summer, with the UEFA Euro matches bolstering sales of lower alcohol options.
- Tesco extends its offer further with 11 new seasonal dishes complementing the non-alcoholic beverage addition.
In response to a noticeable shift in consumer preferences, Tesco has added a non-alcoholic beer option to its ‘Finest Dine In for Two’ offer, a first for the supermarket giant. This addition is part of a broader industry trend towards no and low-alcohol products, which surges in popularity during events such as Dry January.
The introduction of Lucky Saint’s alcohol-free lager is a strategic move that reflects an uptick in demand for alternatives to traditional alcoholic beverages. Founder Luke Boase remarked on this trend, highlighting the increased store visits from shoppers seeking alcohol-free options both midweek and on weekends.
Statistical data underscores this shift, with Tesco recording a 15% rise in no and low beer and cider sales during Dry January, alongside a nearly 40% rise in no and low spirits, and a 20% increase in the wine category. These figures not only represent a seasonal boost but also indicate a sustained interest that extends into summer, particularly noted during key events like the UEFA Euro matches, which saw some of the highest sales weeks outside the festive season.
Further enhancing this offer, Tesco has unveiled an array of 11 new seasonal dishes. Designed for its ‘Finest Dine In for Two’ deal, these options include culinary delights like Chicken & Serrano Ham with Beurre Blanc Sauce and Fish Pie. These are accompanied by tempting desserts such as Lemon and Mascarpone Cheesecake Slices, rounding out a comprehensive dining experience for £12 with a Clubcard.
In summary, this initiative not only reinforces Tesco’s commitment to meeting evolving consumer tastes but also highlights a significant market shift towards healthier lifestyle choices. Tesco’s collaboration with Lucky Saint and the addition of diverse dining options signifies a strategic effort to cater to a broader audience by offering more variety and flexibility in dining experiences.
Thus, Tesco’s latest expansion of its ‘Finest Dine In’ offer aligns with consumer trends, embracing non-alcoholic options.
