Adidas is expanding its retail footprint in the United Kingdom by launching its premium ‘The Pulse’ store concept this summer.Edinburgh and Glasgow are the chosen locations…
Adidas is delving into serious accusations of corruption within its Chinese operations. The company has initiated an investigation following a whistleblower’s alarming complaint.Accusations include senior staff…
Frasers Group’s sports division, headed by Ger Wright, is poised to leverage the summer’s significant sporting events. Key tournaments like the UEFA Euros and the Olympics…
Marks & Spencer has appointed Alex Scott, ex-England footballer, as its activewear ambassador.The decision precedes the UEFA Euro 2024 and aims to boost M&S’s sportswear profile.Alex…
Sports Direct has initiated its summer campaign, aligning with the forthcoming UEFA European Championship, which begins on June 14. The campaign flaunts football icons like Conor…
A German court has granted Nike permission to incorporate three stripes into certain trouser designs. This ruling emerged from a recent appeal proceeding against Adidas.The decision…
