Sainsbury’s begins a comprehensive enhancement programme across its convenience stores to improve customer experience.
- This initiative is part of Sainsbury’s strategy to optimise product ranges and store space.
- A product range review will determine which lines to add or remove, focusing on popular ‘dine in’ and ‘food-to-go’ options.
- The grocer plans to open 20-25 new stores annually, with the first airport store at Edinburgh Airport.
- Sainsbury’s aims to enhance food volume growth, making its full range available to more customers.
Sainsbury’s has embarked on a significant programme to enhance the offerings in its convenience stores, aiming to provide a ‘Next Level’ shopping experience. This initiative, which has just commenced, will unfold over the upcoming months with a focus on optimising the product range and store layout. By scrutinising the current offerings, Sainsbury’s intends to identify lines that best meet the demands of its on-the-go customers, particularly concentrating on increasing the availability of popular ‘dine in’ and ‘food-to-go’ items.
A key element of this strategy involves a detailed review of the existing product lines to assess whether certain items should be removed or new ones introduced. This thorough examination aims to tailor the store inventories to better align with consumer preferences, thereby enhancing customer satisfaction and driving sales.
As part of its broader annual convenience expansion programme, Sainsbury’s has outlined plans to open between 20 and 25 new stores. A milestone in this expansion is the forthcoming launch of a convenience store at Edinburgh Airport, marking Sainsbury’s first airport store, which signifies its strategic move into new retail environments that capture a diverse customer base.
In line with Sainsbury’s overarching ambition to become the top choice for food purchases in the UK, the supermarket is committed to growing its food volume ahead of market competition. Currently, only 15% of its supermarkets offer a complete selection of products. By creating additional space for food in approximately 180 stores identified as having significant growth potential, Sainsbury’s anticipates this will significantly contribute to its grocery volume increase over the coming three years.
The ongoing efforts were exemplified during a recent visit to Sainsbury’s test store in Cobham, attended by CEO Simon Roberts, where the proposed changes were showcased. These initiatives are integral to Sainsbury’s vision of enhancing its market share and reinforcing its position as a leading retailer.
Sainsbury’s strategic initiatives in convenience store enhancements and expansion are set to redefine its customer offering and market presence.
