Riviera Travel has taken a strategic step by appointing Noeleen Pritchard as the new Operations Director, strengthening its executive team.
- Pritchard will now oversee a range of functions including operations, the contact centre, and tour management at Riviera Travel.
- Her previous leadership roles at Great Rail Journeys and Capita’s travel division underline her credentials.
- Riviera’s restructuring also sees Simon Michaelides’ and Robin Shaw’s roles evolve, boosting strategic and commercial operations respectively.
- The company has rejoined CLIA to enhance its brand presence within the travel sector across the UK and Ireland.
Riviera Travel has recently announced the appointment of Noeleen Pritchard as its new Operations Director in a move to bolster its executive team. This addition signals Riviera’s commitment to strengthening its operational capabilities and enhancing customer experiences across its offerings. Noeleen Pritchard, who brings a wealth of experience from her previous role as Operations Director at Great Rail Journeys and a managerial position in Capita’s travel division, will now helm various critical functions at Riviera Travel. This includes overseeing operations, managing the contact centre — which encompasses sales and customer experience — and spearheading tour management.
The inclusion of Pritchard comes at a time when Riviera Travel is experiencing robust customer demand for its river cruises and escorted tours. This demand highlights the necessity for strategic leadership to navigate this growth effectively. Pritchard’s emphasis on delivering transformative travel experiences aligns with Riviera’s long-term growth objectives.
In conjunction with Pritchard’s appointment, Riviera Travel has also enacted significant changes within its existing leadership roles to better execute its business strategy. Simon Michaelides has transitioned from the Chief Customer Officer to the broader role of Chief Customer and Strategy Officer. In this capacity, he is entrusted with the overarching responsibility for business strategy and customer insights, focusing on innovation, brand development, marketing, and digital growth.
Similarly, Robin Shaw, who previously served as the Chief Operating Officer, now assumes the title of Chief Commercial Officer. Shaw’s new role involves driving the commercial capabilities and agenda of the organisation, thereby ensuring that Riviera remains competitive and agile in a dynamic travel market.
Moreover, Riviera Travel’s strategic decision to rejoin CLIA signifies a dedication to enhancing brand awareness among travel agents and stakeholders across the UK and Ireland. This move is poised to strengthen Riviera’s footprint in the competitive cruise industry, tapping into a wider community of cruise lines and travel professionals.
These strategic appointments and restructuring within Riviera Travel underline the company’s commitment to sustained growth and excellence in customer experience.
