Pandaw partners with Fred Holidays to bolster its UK presence with a new brochure, marking a significant post-pandemic initiative.
- The brochure includes exciting itineraries across Southeast Asia and India, featuring extensive details on river cruises.
- Agent incentives, such as prize draws and promotional gifts, accompany the brochure to stimulate engagement.
- Fred Holidays enhances agent support through business development visits and interactive content.
- Laura Wilson emphasises the importance of the UK market for Pandaw, highlighting strategic support for travel agents.
Pandaw, known for its expertise in Asian river cruises, has joined forces with general sales agent Fred Holidays to strengthen its footprint in the UK market. This strategic move is highlighted by the release of a new brochure, the first dedicated effort of its kind since the pandemic began.
The brochure, titled The Mighty Rivers of Southeast Asia & India, compiles 36 pages of enticing itineraries, including routes through diverse locations such as Vietnam, Cambodia, Laos, Thailand, and India. Each itinerary is accessible via QR codes, providing agents and customers with intuitive access to enhanced information.
To promote the launch, Pandaw has initiated a prize draw where any booking made through agents from August 2nd to October 25th enters them into a competition to win spa day packages. Additionally, Fred Holidays’ business development managers are actively visiting agencies, offering brochures and distributing wellbeing goodie bags to enhance the promotional activity.
Beyond the immediate promotional incentives, Pandaw is running a Book Five Cruise Free initiative, encouraging agents to increase bookings before the offer’s conclusion on December 31st.
Laura Wilson, tasked with leading business development at Fred Holidays, asserts the UK market’s significance for Pandaw. With a combined effort, the brochure and associated selling guide are designed to simplify agents’ efforts in understanding and selling Pandaw’s diverse offerings.
This campaign underscores Pandaw’s commitment to revitalising UK market engagement, backing agents with robust resources.
