Luxury cruise specialist Panache Cruises has strategically appointed two senior professionals to drive its ambitious £100M revenue target by 2027-2028.
- These appointments reflect the company’s aggressive growth intentions, enhancing its team’s operational and cultural competencies.
- Appointed as Head of Sales and Operations, Alex Langton brings experience from the tourism sector, tasked with elevating customer experiences.
- Rhianna Latham, as Head of People and Culture, aims to prioritise workforce investment beyond typical industry standards.
- The cruise retailer’s recent turnover spike and expansion into the US signify its progressive market strategy.
Luxury cruise retailer Panache Cruises has embarked on a strategic expansion journey, appointing two key senior figures with the aim of achieving a significant revenue milestone of £100 million by the 2027-28 fiscal year. This forward-thinking move highlights the company’s commitment to strengthening its team structure and prowess in navigating competitive markets.
Alex Langton, appointed as the new Head of Sales and Operations, brings a wealth of experience from the travel industry. His role is pivotal in enhancing the customer journey, ensuring exceptional service from initial contact through to post-cruise follow-up. Langton’s presence is expected to cement Panache’s reputation for delivering personalised luxury experiences to its clientele.
Rhianna Latham assumes the role of the first Head of People and Culture at Panache. With a background in utilities, her appointment underscores the company’s dedication to early investment in its workforce. Remarkably, Panache is focusing on this aspect long before reaching the typical industry threshold of 100-200 employees, a testament to their employee-centric ethos.
The firm’s financial trajectory has been noteworthy, with a reported turnover increase to £22.2 million—an impressive 68% rise from the previous year. This growth is complemented by their expansion efforts, evidenced by the recent establishment of a US office in Orlando. Such developments are crucial as Panache aims to enhance its international footprint amidst ambitious global goals.
Founder James Cole’s strategic vision is clear: to transform Panache Cruises into the world’s foremost provider of luxury and ultra-luxury cruises by 2030. This ambition is supported not only by securing seasoned professionals like Langton and Latham but also by fostering new talent through apprenticeship programmes as part of their comprehensive growth agenda.
Panache Cruises’ focused expansion through strategic hires and market growth initiatives positions it robustly for future success.
