Ozone, a digital advertising platform in Manchester and London, partners with Mediahuis in Ireland.
- Mediahuis is a key player in Irish journalism, reaching millions with titles like the Irish Independent and Belfast Telegraph.
- The partnership adds Mediahuis’s strong Irish audience to Ozone’s premium web offer, boosting reach for brands.
- Including Northern Ireland, Ozone now touches nearly a third of all UK adults daily, based on recent data.
- This deal continues Ozone’s strategy of expanding via partnerships with high-profile publishers.
Ozone has announced a significant partnership with Mediahuis Ireland, marking a strategic expansion of its operations within the Irish digital advertising market. Mediahuis, a leading force in Irish journalism, brings to the table a vast audience with its popular national titles such as the Irish Independent, Belfast Telegraph, Sunday Independent, and Sunday World. Additionally, its digital assets include key online platforms like Independent.ie and Belfasttelegraph.co.uk. This collaboration sees these extensive media brands join Ozone’s premium audience offerings, further enhancing Ozone’s position as an attractive proposition for advertisers looking for substantial reach.
The addition of Mediahuis’s audiences in the Republic of Ireland and Northern Ireland represents a substantial enhancement to Ozone’s UK audience proposition. This development is supported by recent data from PAMCo, indicating that Ozone’s reach extends to nearly a third of UK adults on a daily basis, approximately 17.4 million individuals. The integration of Mediahuis’s audience is expected to provide a unique scaled audience opportunity for Ozone, differentiating its offering from those of competing technology and social media platforms.
The partnership with Mediahuis is part of a broader trend for Ozone, which has built strategic alliances with various prominent publishing groups. These include Mail Metro Media, Pink News, Netmums, and the UK arms of global publisher Dow Jones, encompassing The Wall Street Journal, Barron’s, and MarketWatch. Such collaborations underline Ozone’s commitment to expanding its reach and strengthening its audience proposition across different regions and demographics.
According to Dipti Patel, Ozone’s publisher development director, the company is eager to welcome Mediahuis Ireland’s titles. Patel emphasises that these media brands are integral to their communities, aligning well with Ozone’s aim to provide consumer-first websites within the Premium Web space. This alignment is expected to generate additional revenue streams for the group, reinforcing Ozone’s business model and strategic objectives.
Paudie Sugrue, sales director at Mediahuis Ireland, expressed enthusiasm regarding the partnership. Sugrue highlighted the alignment between Mediahuis’s high-quality audience and Ozone’s premium advertising proposition, both of which will benefit from this integration. This sentiment reflects a mutual respect and shared goal of advancing premium journalism and advertising solutions.
The partnership between Ozone and Mediahuis represents a significant step in expanding digital advertising reach across Ireland and the UK.
