Norwegian Cruise Line (NCL) president David Herrera credits their strategic growth and ‘chip on the shoulder’ mentality for improved customer service and expansion.
- NCL has successfully broadened its fleet, offering enhanced travel options for passengers.
- The cruise line has reinforced its presence in core regions and entered new, underserved markets.
- Herrera sees being the smallest among major cruise lines as an advantage due to the drive it instills.
- Norwegian Cruise Line Holdings Ltd ranks third in passenger numbers amongst major cruise companies.
Norwegian Cruise Line (NCL) has attributed its recent growth and improved customer service to a particular mentality described as having a ‘chip on its shoulder.’ This sentiment, shared by NCL’s president, David Herrera, underscores the company’s commitment to outperforming larger competitors through diligence and strategic enhancements.
In a recent gathering in Venice, Herrera highlighted how the expansion of NCL’s fleet has been pivotal in providing a broader range of travel options to passengers. This growth not only allows for improved services in longstanding strongholds like Alaska, Europe, and Bermuda but also enables the company to explore previously untapped or underserved markets, offering guests experiences they desire.
Herrera expressed pride in NCL’s position as the smallest of the three major publicly-listed cruise lines, stating, ‘I love having that chip on our shoulder and I love having to work a little bit harder.’ This attitude, he believes, fuels the company’s efforts to extend its reach and innovation. This ethos has been particularly beneficial in capturing niches that were previously inaccessible, thus enabling NCL to cater to a wider audience.
According to Herrera, the company’s fleet expansion has been crucial in realising their mission to penetrate new markets, effectively responding to the demands of their clientele. This strategy not only enhances customer satisfaction but also consolidates NCL’s competitive edge in the cruise industry.
Norwegian Cruise Line Holdings Ltd currently stands as the third-largest cruise line provider, trailing behind industry giants Carnival Corporation & plc and Royal Caribbean Group. This position, however, is leveraged to drive ambition and innovation, as the company continues to build on its capabilities.
Norwegian Cruise Line’s focus on strategic growth and market expansion highlights its commitment to innovation and superior service delivery.
