Nicko Cruises has introduced a new travel agent selling guide to boost brand visibility in the UK market.
- The guide was featured at the CLIA RiverView Conference, a key industry event in Vienna.
- Nicko’s representatives engaged with UK agents to discuss the brand’s future market strategies.
- Agents were treated to a gala dinner and an overnight stay on one of Nicko’s ships.
- The selling guide includes comprehensive details, from package inclusions to vessel overviews.
Nicko Cruises has launched an innovative travel agent selling guide, aiming to significantly enhance the brand’s awareness in the competitive UK market. This strategic move was highlighted at the prestigious CLIA RiverView Conference held in Vienna, a gathering that draws key stakeholders from the river cruise industry.
At the conference, representatives from Nicko Cruises, along with their UK general sales agency Light Blue Travel, seized the opportunity to engage directly with top UK river cruise agents. This interaction provided a platform for discussing strategic future market engagements and plans designed to expand the company’s reach post-pandemic.
In an effort to strengthen these relationships, Nicko Cruises hosted a memorable gala dinner followed by an overnight stay aboard the nickoVision ship, an experience aimed at immersing agents in the unique offerings of the cruise line. The event concluded with insightful ship tours, offering firsthand exposure to the vessels and services available.
The newly released selling guide is crafted as a comprehensive reference tool specifically for UK travel agents. It is an informative resource detailing sales strategies, precise package contents, and insightful overviews of each cruise vessel, along with sample menus to aid agents in delivering excellent service to clients.
Michelle Daniels, commercial director of Light Blue Travel, emphasised the brand’s German prominence while acknowledging the challenges faced in the UK market due to the pandemic. “The CLIA RiverView Conference gave us a huge opportunity to showcase the brand to the UK’s top river cruise agents,” she stated, underscoring the significance of the new selling guide in bolstering Nicko’s presence.
Nicko Cruises’ new selling guide marks a pivotal step towards establishing a stronger foothold in the UK market.
