John Lewis has unveiled a transformative insights platform in collaboration with Dunnhumby, aiming to synergise brand and shopper interactions.
- The platform utilises AI and BI technology to delve into detailed brand performance data and category trends.
- Initial feedback highlights significant enhancements in customer experiences and sales for brand partners.
- Over 50 notable brands, including Red Bull, have adopted the platform since its pilot phase.
- The initiative follows recent strategic moves to bolster retail media offerings by John Lewis.
John Lewis has launched a new insights platform in partnership with marketing firm Dunnhumby. This initiative is part of John Lewis’s strategic aim to improve connections between its partner brands and shoppers. Utilising advanced technologies such as artificial intelligence (AI) and business intelligence (BI), the platform provides detailed insights into brand performance and industry trends, ultimately striving to enhance the overall shopping experience.
The platform, tested earlier this year, has already shown promise in delivering tailored shopping experiences. This approach has reportedly resulted in increased sales for brands, an assertion supported by the company’s feedback from the trial run. More than 50 leading grocery, home, and fashion brands, including industry names like Red Bull, Gail’s, and KP snacks, have already begun using these new customer insights.
Tom Langley, John Lewis Partnership’s head of retail media, noted that the collaboration with Dunnhumby has significantly amplified the insights available to partner brands. According to Langley, the initiative has not only improved customer experience but has also ensured that shoppers receive offers that are both relevant and engaging. “We’ve had brilliant feedback from brands so far, who are already seeing tangible results, and we’re excited to roll it out even further,” Langley stated.
The launch of this platform follows a series of new retail media initiatives revealed by John Lewis in July, which were designed to enhance brand connectivity with shoppers on its digital platforms.
John Lewis’s partnership with Dunnhumby marks a significant step in leveraging data technology to fortify brand relationships and enhance customer engagement.
