John Lewis has entered a partnership with Made.com, owned by Next, to launch a new sofa showroom in London.
- The collaboration introduces Made.com’s showroom within John Lewis’ Oxford Street flagship.
- Customers will soon find Made.com’s products on John Lewis’ official website.
- This venture is part of multiple new partnerships for John Lewis, including an upcoming concession with West Elm.
- John Lewis has recently invested £6.5 million into upgrading its Oxford Street store, enhancing customer shopping experiences.
John Lewis, a notable department store, has partnered with Made.com, a sofa specialist owned by high street rival Next, to establish the brand’s inaugural showroom in London. This exclusive partnership features the launch of a Made.com showroom within John Lewis’ flagship store on Oxford Street, a strategic location that promises high visibility and foot traffic.
In conjunction with the showroom opening, Made.com’s products will also become accessible on John Lewis’ online platform. This move aligns with John Lewis’ broader strategy to integrate diverse home furnishing brands within its offerings, strengthening its position in the competitive retail market.
This initiative is one of several forthcoming collaborations for John Lewis, as the department store is also poised to introduce a new concession with home furnishings brand West Elm on 5 November. Such partnerships are integral to John Lewis’ commitment to offering varied and high-quality products to its customers.
Recently, John Lewis unveiled a significant upgrade to its Oxford Street flagship, with a £6.5 million investment aimed at revitalising the shopping environment and enhancing customer experience. Peter Ruis, John Lewis’ executive director, remarked: “The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores.”
These strategic partnerships exemplify John Lewis’ dedication to enhancing customer offerings through collaboration and investment.
