Ikos Resorts has launched a new brand campaign for 2024, focusing on the essence of Greek hospitality.
- The campaign named ‘Philoxenia’ highlights guests’ experiences with the resort’s services, gastronomy, and sustainability efforts.
- Key emphasis is on the concept of arriving as guests and leaving as friends, showcasing the warmth of Ikos hospitality.
- The initiative will span various platforms including websites, social media, and print, reaching a global audience.
- Seven properties already span Greece and Spain, with plans for further expansion in Greece and Portugal.
Ikos Resorts introduces its 2024 campaign focusing on the unique and heartfelt Greek hospitality, branded as ‘Philoxenia.’ This endeavour seeks to portray visitors’ interactions and memorable experiences within the resorts, highlighting Ikos’ dedication to not only service but also sustainability and local gastronomy. In this campaign, the aim is to transform the traditional guest-host relationship into one that resembles friendship.
The ‘Philoxenia’ campaign strives to encapsulate the essence of Greek hospitality by demonstrating how guests feel genuinely welcomed and valued. Guests are depicted enjoying a range of services, from gourmet dining to engaging outdoor activities, all while embracing sustainable practices that resonate with the modern traveller’s values.
Paolo Tubito, Chief Marketing Officer at Sani/Ikos Group, eloquently describes this essence of Philoxenia as making people feel like they truly belong, irrespective of their origin, capturing the joy in experiencing Ikos Resorts and connecting deeply with Mediterranean destinations. This narrative is as much about guest experiences as it is about redefining luxury hospitality in stunning coastal locales.
Spanning both owned and paid media channels, the campaign ensures a global reach. From digital newsletters to social media activations and print advertisements, it seeks to weave a narrative of comfort and personal connection, leaving a lasting impression that aligns with the growing luxury tourism sector.
Since its inception in 2015, the Ikos brand has represented an innovative approach to all-inclusive luxury in the Mediterranean, with properties in Greece and Spain. The group now plans to expand further, with new developments in view for Greece and an imminent debut in Portugal, marking a significant trajectory in their growth strategy.
Ikos Resorts’ campaign artfully embodies Greek hospitality, establishing a new era in the luxury tourism experience across the Mediterranean.
