IDHL has been appointed by Aston Barclay to deliver integrated digital marketing solutions.
- The collaboration involves Aston Barclay and The Car Buying Group, focusing on revenue growth.
- IDHL will provide paid media, SEO, data and creative services to enhance customer experience.
- Sharon Palmer emphasised alignment of digital strategies for brand awareness and market share.
- Sean Russell highlighted the importance of data insights for future business growth.
Aston Barclay has partnered with digital performance agency IDHL to spearhead its integrated digital marketing initiatives. The collaboration encompasses two brands under Aston Barclay’s remit, aiming to drive significant revenue growth. IDHL is set to offer a comprehensive range of services including paid media, search engine optimisation (SEO), data services, and creative solutions.
The strategic focus of this partnership is to enhance the customer experience and optimise efficiencies across various target areas. IDHL’s Intelligence team is actively evolving the data strategies of both brands to meet these objectives. With over 40 years of experience, Aston Barclay’s heritage in vehicle remarketing serves as a solid foundation for this partnership.
Sharon Palmer, Director of Group Accounts and Client Success at IDHL, expressed enthusiasm about working with Aston Barclay. She stated, “We’re thrilled to start working with the team at Aston Barclay. This is a business which has 40 years of remarketing heritage and we look forward to amplifying their digital presence to accelerate their growth.”
Palmer highlighted that the operational and commercial synergies between Aston Barclay and The Car Buying Group will be pivotal. She added that aligning their digital strategies is essential to enhance brand recognition and expand market share. Leveraging data insights will play a crucial role in this endeavour, allowing both brands to contribute effectively to the broader business goals.
IDHL is structured into three divisions: Intelligence, Performance, and Web & eCommerce, with specialised teams distributed across the UK. These teams are focused on accelerating growth across an array of sectors, including luxury, fashion, financial services, industrials, and professional services, among others.
Sean Russell, Chief Marketing Officer at Aston Barclay, described the company’s ambition to be the UK’s most trusted vehicle remarketing brand. He remarked on the importance of excelling in customer experience and delivering personalised services to foster sales and profit growth. According to Russell, IDHL’s strategic approach aligns perfectly with Aston Barclay’s growth plans.
Russell added, “At Aston Barclay, we aim to be the most trusted vehicle buying and remarketing brand in the UK. We believe that we can provide a compelling alternative in the market by excelling in customer experience across every touchpoint, be it physical or digital.”
The partnership between Aston Barclay and IDHL reflects a strategic move to leverage digital capabilities for enhanced growth and customer engagement.
