Hays Travel is undergoing a rebrand initiative, introducing a specialised cruise team to enhance their offerings.
- The rebrand involves renaming HTOL to Vista, expanding beyond city and beach holidays to include cruise-and-stay options.
- Kathleen Molloy will oversee Vista sales, aiming to enhance agent relationships and establish new partnerships.
- Tracey Luke will lead Vista operations, focusing on exceptional service and a 24-hour support line for customer assistance.
- Jo Rzymowska, former VP of Celebrity Cruises, joins as a non-executive director, strengthening the company’s expertise.
Hays Travel is set to undergo a rebranding process, marking a significant shift in its operational strategy by establishing a specialised cruise team. This strategic move is designed to enhance their product offerings under the newly renamed in-house tour operator division, Vista. The rebranding signifies a commitment to broadening their market reach beyond the previously dominant city and beach holidays, now incorporating a more comprehensive cruise-and-stay service.
Under the leadership of Kathleen Molloy, who will assume the role of head of Vista sales and product, the company aims to leverage the expertise and reputation built over the past three years to advance its operations. Molloy emphasised that this development is a crucial opportunity to strengthen and forge new partnerships with travel agents, ensuring a more expansive and dynamic offering for customers.
Vista’s operational framework will also see enhancements, led by Tracey Luke as head of Vista operations. The focus will be on delivering exceptional customer service, a principle underscored by the implementation of a 24-hour emergency line for customers at UK airports or overseas. Luke highlighted the positive feedback received regarding their service, particularly the around-the-clock support, which will continue to form a core part of their operational ethos.
In a strategic appointment aimed at further solidifying the company’s expertise in the cruise sector, Jo Rzymowska, a former vice president of Celebrity Cruises, has joined Hays Travel as a non-executive director. Her extensive experience in the cruise industry will play a vital role in guiding Vista’s expansion and strategic initiatives. This appointment underscores Hays Travel’s commitment to elevating its status within the competitive travel industry landscape.
With these strategic changes, Hays Travel positions itself as a forward-thinking leader in the cruise sector, enhancing its service and market reach.
