Fairfax Meadow has taken delivery of its first electric vehicles as part of its sustainability initiative.
- The catering butcher celebrates its 50th anniversary with two new Ford e-Transit refrigerated vans.
- These vehicles will operate within London’s Ultra Low Emission Zone, delivering to high-profile clients.
- ProGreen has provided a comprehensive fleet service, including telematics and driver training.
- Fairfax Meadow’s transition to EVs supports future-proofing from environmental and customer perspectives.
Fairfax Meadow, a specialist in food service, has made a significant stride in its sustainability journey with the introduction of its first electric vehicles. The move aligns with the company’s broader strategy to enhance environmental responsibility, marking a pivotal point in its operational practices, particularly as it celebrates its milestone 50th anniversary.
The company’s two new Ford e-Transit refrigerated vans are set to operate within the stringent confines of London’s Ultra Low Emission Zone (ULEZ). These additions to the fleet will see Fairfax Meadow delivering premium meat products to esteemed clients such as Browns Restaurants, Drake & Morgan, and the Ivy Collection. Such a transition not only underscores Fairfax Meadow’s dedication to sustainability but also highlights its commitment to maintaining high service standards amidst changing regulatory landscapes.
The vehicles have been secured on a long-term contract hire agreement, encompassing comprehensive repair and management services. They feature a state-of-the-art Solomon Insulated body and a GAH refrigeration system capable of accommodating both chilled and frozen goods. Additionally, Fairfax Meadow has aligned its branding with the new eco-friendly image, adorning the vehicles with specially designed cab and body livery.
ProGreen, the sustainable vehicle hire division of Prohire, has enhanced these vehicles with advanced Geotab telematics. This technology will allow Fairfax Meadow to monitor crucial metrics such as driver behaviour and CO2 emission savings. Furthermore, it enables ProGreen to exert remote oversight for fault diagnosis and vehicle tracking, assuring optimal operational performance at all times. Such technologies are integral to ensuring that the transition to electric vehicles is both effective and efficient.
To complement the deployment of these electric vehicles, ProGreen, through its ProCademy, offers full driver training programmes. This effort ensures that Fairfax Meadow’s personnel are well-equipped to utilise the new technology to its fullest potential. Moreover, ProGreen has taken charge of the installation of necessary charging infrastructure, facilitated by MER UK, thereby providing an end-to-end solution that supports Fairfax Meadow’s sustainable ambitions.
Penny Tomlinson, Managing Director of Fairfax Meadow, expressed high regard for Prohire’s expertise, stating, “From the outset, Prohire stood out as a knowledgeable and enthusiastic EV fleet supplier”. She emphasised that the newly acquired EVs are instrumental in future-proofing the business from environmental, cost management, and customer perspectives. Echoing this sentiment, Michelle Miles of ProGreen expressed pride in assisting a reputable company like Fairfax Meadow on its EV journey, particularly as it marks its 50th year of operation.
The integration of electric vehicles by Fairfax Meadow exemplifies the company’s proactive approach to sustainability and operational modernisation.
