Ambassador Cruise Lines unveils a new incentive offering trade agents a chance to win coveted tickets to premier events.
- Agents can secure tickets to exclusive events by booking cruises for the 2026/27 seasons.
- The esteemed British Grand Prix at Silverstone is among the highlight prizes available.
- Other event tickets include famous shows and concerts across major UK cities.
- Prize announcements will be made via social media on 24 October.
Ambassador Cruise Lines has launched an exclusive trade incentive, providing travel agents with a unique opportunity to win tickets to a variety of prestigious events, including the highly sought-after Formula 1 British Grand Prix. This incentive is part of the company’s marketing strategy to promote its new itineraries for the 2026/27 seasons.
In addition to the British Grand Prix, the campaign offers agents chances to win tickets to other notable events. These include performances of The Lion King at The Lyceum Theatre, Disney on Ice at the Liverpool M&S Bank Arena, and concerts such as Andre Rieu in Manchester and Russell Kane in Edinburgh. The list extends to a variety of entertainment events across significant venues in the United Kingdom.
The incentive campaign, titled ‘Hot Fares – Hot Tickets,’ will continue to run until 23 October 2024. During this period, agents who secure bookings for the 2026/27 cruise sailings will be entered into a prize draw. This initiative aims to bolster bookings while rewarding agents for their contributions to expanding the reach of Ambassador Cruise Lines.
Speaking on the campaign, Nicola Harper, head of distribution at Ambassador Cruise Line, emphasised the importance of agents, stating: “Our valued trade partners are incredibly important to us, and we’re continuing to show our appreciation with this all-new incentive.” The company recognizes the pivotal role agents play in broadening its brand appeal and acknowledges their support with this engaging offer.
To participate in the prize draw, agents must book a cruise for the upcoming 2026/27 season and submit specific details including their name, agency, ABTA number, and their ticket preferences to an official email. The winners of these coveted prizes will be announced on 24 October through Ambassador’s dedicated trade Facebook page, adding an element of community and excitement to the process.
The initiative reflects Ambassador Cruise Lines’ commitment to acknowledging and rewarding the efforts of its trade partners.
