Dune London has unveiled its new store at Lakeside Shopping Centre, significantly increasing its retail space. This expansion marks a strategic move in enhancing the brand’s visibility and customer experience within the bustling shopping hub.
The new store is located on the first floor and spans 1,597 square feet, making it nearly a third larger than the previous location. This relocation reflects Dune London’s commitment to providing an innovative shopping environment featuring the latest retail concepts.
A Modern Retail Format for Enhanced Engagement
Dune London’s new retail outlet at Lakeside Shopping Centre incorporates state-of-the-art features to captivate shoppers. The store’s design includes a prominent shop window equipped with an integrated media screen that showcases the brand’s latest products and campaign imagery. This dynamic display aims to draw in passersby and entice them to explore the store’s offerings.
The design of the store is complemented by a neutral colour palette. With hues of gold, stone, and warm cream, the aesthetic provides a calming yet sophisticated environment. These elements are carefully chosen to highlight the brand’s coveted footwear collection for both men and women.
Additionally, the store features spacious seating areas, allowing customers to comfortably try on different styles. This aspect of the design is key to enhancing the overall shopping experience, providing a relaxing atmosphere within the vibrant Lakeside centre.
Strategic Location and Store Benefits
The relocation to a larger unit at Lakeside Shopping Centre is a strategic decision by Dune London to boost its presence in a prime retail location. Positioned on the first floor, the new store benefits from increased foot traffic, providing greater exposure to existing and potential customers.
As Nigel Darwin, CEO of Dune Group, stated, the new store is set to become a flagship for the brand. The larger space not only accommodates more products but also allows for the implementation of innovative retail concepts that are at the forefront of the company’s growth strategy.
Leadership and Vision
Since joining as CEO in 2022, Nigel Darwin has played a pivotal role in steering Dune London’s retail expansion. Under his leadership, the brand has focused on creating environments that mirror current retail trends and customer expectations.
“We are excited to open this new larger Dune London store in Lakeside showcasing our very latest store concept,” Darwin remarked. He highlighted the new store’s potential to attract long-standing and new customers alike, reinforcing its significance in the brand’s retail portfolio.
Dune London’s strategic movements under Darwin’s guidance are testament to the brand’s resilience and adaptability in a competitive marketplace. His vision places a strong emphasis on customer experience and innovation.
Dune London’s Global Retail Network
While the new Lakeside store marks significant progress, it is part of a broader strategy encompassing Dune London’s extensive physical retail network. The brand operates 52 standalone stores and eight concessions in the UK alone, highlighting its strong domestic presence.
Internationally, Dune London has expanded its footprint with five Dutch concessions, two Swiss standalone stores, 19 locations in the USA through Dillard’s, and 142 franchise sites across 18 countries including the Middle East, India, and Australia. This expansive network underscores Dune London’s position as a leading global retailer.
Conclusion
Dune London’s expansion at Lakeside is a milestone in the brand’s retail journey, combining innovation with strategic foresight. The enhanced store is not just an increase in size but a representation of Dune London’s commitment to customer-centric retailing. As they continue to grow and evolve, both locally and internationally, the brand remains an influential entity within the competitive landscape of fashion retail.
The opening of the new store in Lakeside reflects Dune London’s strategic vision and commitment to leading in the retail sphere. This development is a testament to their innovative approach in enhancing brand visibility and customer engagement. With continued growth and strategic planning, Dune London is poised to strengthen its influence in the global market.
