A significant milestone has been reached in Sutton Coldfield as Deeley Construction commences work on a £35.9m retirement community. The development aims to cater to local housing needs through a collaboration with Anchor, a specialist housing association.
- The project consists of 137 independent living apartments, creating modern accommodation for seniors.
- This is the largest project in Deeley’s 88-year history, highlighting its expertise and capabilities.
- The site, including a four-storey and a five-storey block, is expected to be completed by winter 2026.
- Funded by Homes England, this development represents a continued partnership between Deeley and Anchor.
The initiation of the £35.9m retirement community by Deeley Construction in Sutton Coldfield marks a pivotal development in local senior housing solutions. Partnering with Anchor, a leading specialist housing association, the project endeavours to provide 137 one- and two-bedroom independent living apartments. The ceremony celebrates this achievement, drawing attention to the importance of such housing solutions in the current market.
Positioned on the former Royal Works site on Coleshill Street, the development comprises two major blocks, one standing at five storeys and the other at four. The ambitious project underscores Deeley’s commitment to tackling housing issues in creative and effective ways. It is duly supported by Homes England’s funding, ensuring sustainable and high-quality residential options for future occupants.
Eleanor Deeley, joint managing director of Deeley Group, expressed pride in the collaboration with Anchor, emphasising the quality and sustainability of the project. She acknowledged the challenges presented by the brownfield site but praised the effective partnership with Anchor in bringing the proposal to this stage. Her remarks reflect the strategic foresight involved in managing and executing projects of this scale and significance.
Victoria Mager, Anchor’s director of development delivery, highlighted the project as a significant milestone in Anchor’s broader vision. This venture is part of Anchor’s ambitious goal to create 500 new homes annually over a decade, a testament to the organisation’s forward-thinking approach to housing solutions. The location in Sutton Coldfield represents a new opportunity for expanding Anchor’s influence and meeting the local demands for senior apartments.
The retirement community represents Deeley’s largest ever project in terms of value. This initiative not only signifies a substantial investment in Sutton Coldfield but also reinforces the enduring partnership between Deeley and Anchor. Through this collaboration, both parties aim to meet contemporary housing requirements with precision and flexibility.
The commencement of this significant development in Sutton Coldfield is a testament to the power of strategic partnerships in addressing modern housing needs.
