Currys announces Ohme as its new EV charger partner, marking a strategic move into the electric vehicle market.
- Ohme will supply smart EV chargers available both online and in 50 flagship stores of Currys.
- Zoe Lucid of Currys highlights the growing UK electric vehicle market as a reason for the partnership.
- Ohme’s reputation for reliable customer service and award-winning technology influenced Currys’ decision.
- Currys strengthens its technology partnerships, previously collaborating with Microsoft on in-store repairs.
Currys, a prominent player in the retail sector, has officially named Ohme as its partner for electric vehicle (EV) chargers. This new collaboration marks the first instance of Currys dipping into the EV charger market, illustrating a strategic move to broaden its product offerings.
Ohme, recognised for its smart EV chargers, will have its products distributed through Currys’ extensive network, both online and in fifty of its flagship stores across the country. This initiative provides wide accessibility to EV charger technology for consumers, aligning with the growing trend towards sustainable transportation solutions.
Zoe Lucid, a senior buyer at Currys, emphasised the importance of tapping into the expanding electric vehicle market, which has reported a significant increase in sales by over ten percent this year. She stated that the alliance with Ohme was a ‘natural step’ for Currys, aimed at addressing the evolving demands of their customer base who are increasingly leaning towards eco-friendly products.
Moreover, Ohme’s established reputation for delivering award-winning chargers and maintaining excellent customer service was a pivotal factor in Currys’ decision to proceed with this partnership. The combination of cutting-edge technology and commitment to customer satisfaction aligns with Currys’ mission to enhance customer experience.
This announcement follows Currys’ recent technological collaborations, including a notable partnership with Microsoft, where it positioned itself as the first UK retailer offering in-store repairs for Microsoft Surface laptops. Earlier this year, Currys also collaborated with Accenture and Microsoft to upgrade its core cloud technology infrastructure, thereby enhancing its ability to leverage advanced AI technologies within its operations.
Through this partnership with Ohme, Currys advances its commitment to integrating sustainable technologies into its retail offerings.
