Cunard is set to host four familiarisation trips this year, highlighting its unwavering commitment to engaging with trade partners.
- Each trip will accommodate 20 trade partners aboard Cunard’s prestigious vessels, beginning with the Queen Anne in August.
- The familiarisation trips will provide agents with crucial insights into the Cunard experience, enhancing their sales and customer advisory capabilities.
- Attendees will enjoy luxurious amenities including Balcony staterooms, Princess Grill Suites, and exclusive dining experiences.
- Cunard’s initiative underlines its strategy to maximise agent participation, joining the nine ship visit programme for 2024.
Cunard is poised to welcome an unprecedented number of agents on its ships this year through four unique familiarisation (fam) trips, reinforcing its commitment to the travel trade sector. These four-night trips will operate as round-trips from Southampton, scheduled from August to November, each able to host 20 trade partners. The endeavour marks a significant step in Cunard’s strategy to deepen engagement with its agents, thereby equipping them with first-hand insights into the cruise line’s offerings.
Tom Mahoney, Cunard’s UK sales director, emphasised the invaluable nature of these experiences for agents. He noted, “We appreciate how important it is for agents to get on board,” underscoring the initiative’s role in fostering closer ties between the cruise line and its trade partners. This sentiment is reflected in Cunard’s comprehensive ship visit programme, aimed at demonstrating an unparalleled level of support and commitment to those who sell their cruises.
Participants will have the opportunity to experience Cunard’s hospitality first-hand, residing in Balcony staterooms or the more luxurious Princess Grill Suites. The trips will also encompass a series of drinks receptions, training sessions, speciality dining experiences, and shore excursions, designed to provide a holistic understanding of the Cunard brand and its services.
The trips are open for registration through the Shine Rewards Club, with one exception—the September 11 sailing, which will be accessible by invitation only. This selective process underscores Cunard’s targeted approach to engage specific trade partners who can leverage these insights most effectively in their customer interactions.
Cunard’s series of familiarisation trips is a testament to its strategy of enhancing collaboration and understanding with trade partners, thereby strengthening its market position.
