Cunard has significantly expanded its familiarisation trips for travel agents this year, enhancing its engagement with industry partners.
- The cruise line will host agents on eight voyages in 2023, doubling the number from the previous year.
- Noteworthy itineraries include destinations such as the Norwegian fjords, Alaska, and a fly-cruise from Barcelona to Rome.
- Cunard aims to provide an immersive experience covering flights, excursions, and special on-board activities.
- The initiative is part of Cunard’s strategy to strengthen its brand affinity among travel agents.
Cunard, a prominent player in the luxury cruise sector, is doubling its familiarisation (fam) trip offerings for travel agents in 2023. This strategic move will see up to 160 agents embarking on exclusive voyages, a significant increase from the four trips organized last year. By expanding these fam trips, Cunard seeks to deepen relationships with its travel industry partners and provide them with firsthand experience of its services.
The expanded programme features an impressive range of itineraries. Agents can look forward to exploring the breathtaking Norwegian fjords aboard the Queen Mary 2, experience a three-night fly-cruise from Barcelona to Rome on the Queen Victoria, or enjoy a seven-night voyage to the pristine natural beauty of Alaska on the Queen Elizabeth. While most of these trips offer open registration via the Shine Rewards Club, the esteemed Alaska cruise remains invite-only, adding an exclusive touch to the experience.
Cunard’s initiative also includes covering comprehensive trip expenses. Flights, hotel accommodations, dining service charges, shore excursions, and special on-board experiences such as cocktail masterclasses and spa treatments are all part of the package. These immersive experiences aim to showcase what sets Cunard apart in the luxury cruise market, enabling agents to better advocate for the brand.
Tom Mahoney, Cunard UK’s Director of Sales, expressed excitement about the programme’s expansion. He emphasised the value of these trips in fostering a deeper understanding and appreciation of the Cunard brand among agents, highlighting the relaxed yet refined atmosphere on board as a distinguishing factor. “We’re absolutely thrilled to have doubled the number of agents we’ll be hosting on our ships this year,” Mahoney stated, underscoring the importance of these experiences in building brand loyalty.
Additionally, Cunard has launched a competition offering agents the chance to win a cruise to Alaska. Six fortunate agents will have the opportunity to sail on the Queen Elizabeth this summer, further enhancing the incentive for engagement with the Cunard brand.
Cunard’s expanded programme is set to enhance its relationship with travel agents, fostering greater brand advocacy and understanding.
