Club Med has recorded a remarkable 127% rise in preview sales for winter 2024/25 compared to last year.
- The top-selling ski resorts include Tignes, Val d’Isere, and Alpe d’Huez, with peak interest in December and January.
- Nicolas Bresch, the managing director, highlights strong demand despite the cost-of-living crisis.
- Repeat customers constitute an impressive 64% of recent bookings, indicating brand loyalty.
- The early booking trend reflects findings from their annual ski report, predicting the main sales drive in March.
Club Med has experienced a significant upturn in its preview sales for the upcoming winter season, achieving a 127% increase compared to the previous year’s event. This notable growth underlines a strong market demand, particularly for ski destinations, and is in contrast to ongoing economic challenges faced by consumers.
The newly revealed data highlights Tignes, Val d’Isere, and Alpe d’Huez as the preferred choices among ski enthusiasts, with December and January emerging as the most favoured months for travel. Such preferences suggest a stable interest in traditional alpine destinations despite broader financial concerns.
Nicolas Bresch, who serves as the managing director for the UK and Nordic countries, has confirmed the rising appetite among British customers to plan and secure holiday arrangements well ahead of time. This enthusiasm persists even as the cost-of-living crisis continues to exert pressure on household budgets.
The recent sales event not only broke records but also succeeded in drawing a substantial portion of repeat customers, comprising 64% of bookings. This demonstrates a significant level of customer satisfaction and loyalty to Club Med’s holiday offerings.
The trends observed in early bookings are further supported by the annual ski report findings, which highlight a growing consumer tendency to finalise travel plans early. Customers appear motivated to make advance reservations to capitalise on the best available deals, a sentiment reflected in the success of Club Med’s preview sales.
In anticipation of continuing this momentum, Club Med is looking forward to the main sales opening scheduled for March 26-30, 2024. This upcoming event is expected to maintain the robust performance as the operator prepares to open bookings for the rest of its winter resorts.
The strong performance in preview sales underscores the effectiveness of strategic early booking drives amid challenging economic conditions.
