AmaWaterways experienced a remarkable increase in bookings coinciding with the Paris 2024 Olympics.
- The opening ceremony’s scenic location on the Seine significantly boosted cruise interest.
- A 125% increase was noted in UK agent bookings compared to last year.
- Overall French programme bookings saw a 28% rise during this period.
- AmaWaterways expanded its network of travel agents, with a notable increase in commissions.
AmaWaterways reported a significant rise in cruise reservations from UK travel agents during the Paris 2024 Olympics. This increase in interest was largely driven by the stunning views of Parisian landmarks during the opening ceremony held on the Seine, which captivated audiences and potential travellers alike.
A staggering 125% increase in bookings was recorded from UK agents during the Olympics compared to the same timeframe from the previous year. This surge highlights the potent influence of such global events on travel and tourism sectors, especially those that incorporate unique local attractions into their itineraries.
In broader terms, there was a 28% rise in bookings across the entire French programme offered by AmaWaterways. This includes cruises along the Seine, Rhone, Saone, and Dordogne rivers. The increase signifies growing interest not just in Paris, but in the diverse scenic and cultural experiences available throughout the French waterways.
The boost in bookings also translated into an expansion of AmaWaterways’ travel agency network. The company reported that it would pay commissions to 47% more individual agencies than it did during the same period in the previous year, illustrating a notable growth in collaborative partnerships within the travel industry.
Jamie Loizou, managing director of AmaWaterways, remarked that the Olympics spotlight on Paris and France rekindled appreciation for the region’s distinct charm and allure. Loizou noted that with eight itineraries operating in France, including two grand voyages combining the Seine with Bordeaux and the Rhone, the range of options has never been more extensive for travellers.
The Paris 2024 Olympics significantly boosted AmaWaterways’ French river cruise bookings, reflecting the strong impact of global events on travel interests.
