AmaWaterways has become the latest member of the Tipto association, aiming to strengthen its relationship with trade partners.
- Joining Tipto, a prominent trade supplier marketing group, reflects AmaWaterways’ strategy to leverage face-to-face events for business growth.
- The collaboration aligns with AmaWaterways’ commitment to agent support through training, marketing, and incentives.
- This membership signifies a strategic move to bolster AmaWaterways’ cruise offerings and partnerships within the trade.
- Tipto anticipates that AmaWaterways will add diversity and strength to its cruise supplier portfolio.
AmaWaterways has officially joined the Tipto association, marking a significant step for the luxury river cruise line in enhancing its trade relationships. The alliance is set to commence on September 1, and it is anticipated to bring about mutual benefits for both parties involved.
Tipto, known for its robust trade supplier marketing, offers AmaWaterways an opportunity to utilise its influential face-to-face event format. This strategic move aims to solidify existing connections and forge new relationships, thereby increasing booking conversions and expanding AmaWaterways’ trade network.
Andrea Stafford, Sales Director, highlighted the mutual values shared between AmaWaterways and Tipto, specifically in areas such as support for agent training and marketing. These common objectives present a substantial foundation for collaboration, fostering growth and development for trade partners.
With 90% of its business driven by trade, AmaWaterways’ involvement with Tipto is not only logical but also strategic. This connection is expected to facilitate the sharing of AmaWaterways’ unique advantages with future partners, further supporting the expansion of both organisations’ reach.
Richard Forde, Chair of Tipto, expressed enthusiasm about the partnership, mentioning that AmaWaterways’ authentic river cruising experience is a valuable addition to Tipto’s catalogue. This collaboration is poised to enhance the variety and appeal of cruise options within the Tipto platform.
AmaWaterways’ membership in Tipto represents a strategic enhancement of its trade partnerships and cruise offerings.
