AmaWaterways is actively encouraging agents to tap into the anticipated surge in demand for French river cruises during the 2024 Olympic Games.
- Agents booking French itineraries during the Olympics stand a chance to win prizes, including a European cruise for two.
- The travel agency with the highest number of bookings will enjoy a celebratory evening out, up to £250 in value.
- AmaWaterways is conducting dedicated training sessions and a France-themed webinar for agents on 25 July.
- Sales director Andrea Stafford highlights the unique opportunity to leverage France’s elevated profile during the worldwide event.
AmaWaterways is capitalising on the 2024 Olympic Games by incentivising travel agents to increase bookings for its French river cruises. By engaging with this promotional campaign, agents not only have the potential to earn commissions but also stand to win attractive prizes. Among these, a European cruise for two is on offer for top-performing agents booking itineraries during the Olympic and Paralympic period, which runs from 26 July to 8 September 2024.
Moreover, the agency that secures the most bookings within this timeframe will receive an evening out valued up to £250. The winning agents will be announced on AmaWaterways’ trade Facebook page on 13 September, further underlining the competitive spirit of this initiative. Enhanced by comprehensive support measures, AmaWaterways is also arranging dedicated training sessions led by business development managers, along with a France-themed webinar set to occur on 25 July.
Andrea Stafford, AmaWaterways’ sales director, articulated the strategic rationale behind this campaign. She emphasised the global attention directed towards France during the Olympics, extending beyond Paris to include cities such as Bordeaux, Marseille, and Lyon, which are additional venues for the events. “The agent community,” she stated, “has a great opportunity to capitalise on France’s high profile and not only earn themselves commission but win prizes too.”
According to Stafford, demand for in-depth river cruising experiences focused on cultural immersion is on the rise. AmaWaterways offers seven French itineraries across its five ships, all designed to enrich clients’ travelling experiences with timeless vineyards, iconic chateaux, and the country’s picturesque countryside. Furthermore, efforts to promote sustainable travel are underscored by advocating the use of strong rail connections, presenting a compelling flight-free holiday option.
In summary, as France steps onto the global stage during the 2024 Olympics, AmaWaterways provides agents with both enticing incentives and educational resources to make the most of this moment.
