A-Rosa River Cruises is restructuring its UK operations after a challenging year, leading to Sales Director Michelle Daniels’ departure.
- Michelle Daniels, with over 20 years of cruise industry experience, exits her role three months post-joining A-Rosa.
- The company emphasises its ongoing commitment to the UK market despite restructuring changes.
- Emma Rodgers will now report directly to the UK and Ireland Managing Director, Lucia Rowe.
- A-Rosa will continue to support trade partners and travel agents in the UK, aiming to further brand growth.
A-Rosa River Cruises has announced a significant restructuring of its UK operations, a move reflective of a challenging year for the company. As part of this restructure, Sales Director Michelle Daniels is set to leave the company merely three months after her appointment. Daniels, who brought over two decades of cruise industry experience, was tasked with overseeing the UK sales strategy and working closely with agents to enhance brand awareness and drive sales.
The decision to part ways with Daniels, although difficult, is described by the company as necessary in light of the year’s unexpected challenges. Despite these changes, A-Rosa remains committed to its presence in the UK and its business-to-business strategy. The company assures that its UK team will continue to offer the requisite training and support to trade partners and travel agents, reinforcing its dedication to expand within this crucial market.
In light of the organisational changes, Regional Sales Manager Emma Rodgers is now set to report directly to Lucia Rowe, the Managing Director for the UK and Ireland. By doing so, the company aims to streamline operations and sustain its market foothold.
Daniels’ contribution during her brief tenure included developing the FIT sales strategy and identifying new growth avenues, a testament to her expertise and dedication. Lucia Rowe expressed remorse over Daniels’ departure, acknowledging her as a high-achieving professional whose work ethic and industry knowledge were invaluable to the company’s aspirations for the UK market.
As Daniels transitions out of her role, she is involved in a handover process to ensure a smooth transition within the company’s operations.
A-Rosa River Cruises remains committed to its UK market presence amid operational restructuring and leadership changes.
