Maple Leaf Sports and Entertainment (MLSE), owners of the Toronto Maple Leafs, has announced a significant upgrade to its Real Sports Auction Marketplace. Celebrating its third year of successful operation, the platform now offers complete sales integration with Yellow Dog Software, MLSE’s retail inventory management system provider. This innovative change is powered by Commerce Dynamics, the world’s leading Auction Marketplace software.
The new integration allows MLSE to seamlessly transfer completed auction sales into Yellow Dog Inventory, providing real-time data on auction inventory and sales across all retail channels. Glenn Knight, Senior Manager of Retail Sales at MLSE, lauds the upgrade, stating that it ensures an immediate and superior selection of memorabilia to fans, along with efficient payment and delivery processes. He also notes that the time-saving integration offers real-time data and order management with all their retail channels.
According to Jay Livingood, CEO of Yellow Dog Software, this integration will enhance the hockey fan experience on the Real Marketplace. It also paves the way for other sports franchises to incorporate an integrated auction marketplace and inventory management system simultaneously.
Kevin Smith, a senior partner at CDi, echoed these sentiments, stating, “Yellow Dog inventory management expertise in conjunction with our Gartner-recognized Auction Marketplace software makes us a powerful new revenue tool for Professional Sports Teams.”
MLSE, a leader in providing top-quality sports and entertainment experiences in Canada, operates various teams, including the NHL’s Toronto Maple Leafs and NBA’s Toronto Raptors. Commerce Dynamics helps organizations establish their own marketplaces, including prestigious sports franchises like the NBA, NFL, and NHL. Yellow Dog Software offers an extensive back-office retail inventory system that caters to sports teams and other hospitality & sports operations.
If the Maple Leafs can just pull their socks up in tonight’s playoff game, MLSE may hit even higher record numbers.
