Blockify claims to block approximately $36 million in fraudulent orders every month. That figure covers more than 30,000 merchants across Shopify and Wix, whose stores collectively process over 600 million visits per month through the platform.
Those numbers are company-reported and unaudited. But they reflect the scale at which e-commerce fraud now operates — and the appetite among online merchants for tools that sit between their stores and the bots, fraudulent transactions, and malicious traffic that have become routine costs of trading online.
Blockify bundles three distinct products. The Fraud Filter handles IP blocking, country-level restrictions, and behaviour-based traffic screening. Checkout Rules lets merchants customise payment and shipping options — hiding, reordering, or restricting methods depending on order conditions. Age Verification provides GDPR-compliant eligibility checks for merchants selling alcohol, vape products, or adult goods. Each operates as part of a single platform rather than a separate installation.
The checkout controls function as both a security layer and a conversion tool. Merchants using the Checkout Rules product report purchase rates up to 30% higher than before, which the company attributes to reduced cart abandonment and fewer fraudulent orders reaching payment. Again, that figure comes from merchant self-reporting rather than independent measurement — but the underlying logic holds. Checkout friction that filters out bad actors tends to improve the experience for legitimate customers at the same time.
Age verification is the quieter part of the offer. Regulatory requirements around restricted products vary by jurisdiction, and compliance failures carry real penalties. By automating the verification step, Blockify removes a process that merchants would otherwise handle manually or skip entirely.
Integration covers Shopify and Wix. Both platforms dominate the small-to-mid-market e-commerce segment, and the ability to install Blockify without custom development work matters for that audience. Merchants running established stores get the same access as those launching for the first time.
Blockify has not disclosed a founding date, named a headquarters, or provided a named executive contact in its announcement materials. The company’s website address was not included in the source submission. Publishers should obtain these details before running this piece.
