LVMH Luxury Ventures takes a significant step by investing in Our Legacy.
- Our Legacy, a Swedish brand, is recognised for its minimalist and streetwear-inspired designs.
- The investment aims to support Our Legacy’s expansion into new markets.
- Julie Bercovy, LVMH Luxury Ventures CEO, highlights the brand’s ‘quiet cool’ appeal.
- LVMH has a history of investing in innovative streetwear brands.
LVMH Luxury Ventures has strategically invested in the Swedish streetwear brand Our Legacy, acquiring a minority stake that positions it to support the brand’s expansion into new markets. The details of the investment have not been disclosed, but this move underlines LVMH’s commitment to nurturing small creative brands that demonstrate potential for growth in the fashion industry.
Our Legacy, founded in Stockholm in 2002, is known for its minimalist aesthetic and unique interpretation of streetwear and tailoring. The brand blends contemporary design with subversive elements, drawing on workwear and streetwear influences to create elegant pieces. With existing outlets in Stockholm, Berlin, Seoul, and London, the brand is poised to expand further, bolstered by LVMH’s investment.
Julie Bercovy, CEO of LVMH Luxury Ventures Advisors, commended Our Legacy for embodying what she describes as ‘quiet cool,’ a blend of subtle sophistication and creative subversion. She believes the brand has the ability to transcend its current following and resonate with a broader audience while staying true to its roots and design ethos.
In recent years, LVMH Luxury Ventures has shown a penchant for investing in innovative streetwear brands, including US-based Aimé Leon Dore and Madhappy. This latest investment in Our Legacy aligns with LVMH’s strategy to diversify its portfolio with brands that bring fresh perspectives to fashion, particularly those that marry creativity with functionality.
LVMH’s investment in Our Legacy exemplifies its strategic vision to foster creativity and expansion in the global fashion landscape.
