Code Computerlove has rebranded to EM Code, marking a significant change for the agency.
- This rebrand follows a seven-year integration with EssenceMediacom North under WPP.
- EM Code aims to enhance its offerings in AI, technological innovation, and customer experience.
- The rebrand comes after the recent departure of co-founder and CEO Tony Foggett.
- The agency will continue working with top clients like BBC, Oxfam, and Bentley.
Established in 1999, the digital agency Code Computerlove has evolved into EM Code, a name change that reflects its deepening integration with EssenceMediacom North. This transformation is part of a broader strategy under the global advertising umbrella of WPP. The agency is poised to elevate its traditional expertise in web development, brand strategy, and design, while advancing its capabilities in artificial intelligence and technological innovation.
The rebranding of Code Computerlove to EM Code is seen as a response to rapidly changing market dynamics and the growing importance of customer experiences. According to Paul Cooper, Chief Operating Officer for EssenceMediacom North, there is an increasing need for brands to manage intricate digital touchpoints effectively. Consequently, EM Code is focussing on retention and enhancing brand equity as key factors in its strategic proposition.
With the departure of Tony Foggett, one of the founding partners and CEO, the agency enters a new era of leadership. Under the new identity, EM Code will maintain its stature by continuing collaborations with established brands such as the BBC, Oxfam, Asda, and Bentley. The agency remains committed to delivering industry-acclaimed services, particularly in web and app development, and customer experience.
During the past year, EM Code and EssenceMediacom North have reinforced their collaboration at the WPP Manchester Campus in Spinningfields. This move extends EssenceMediacom North’s capabilities beyond media acquisition, aiming for substantial growth across the customer journey. The shared office space is expected to foster an environment where EM Code can further integrate and innovate, offering a seamless service experience.
Louis Georgiou, co-founder of EM Code, reflects positively on the agency’s journey, highlighting a persistent ambition to push technological boundaries, from its origins in the dot com bubble to its current advancements in AI. He asserts that the rebrand marks the beginning of an exciting chapter, enabling the agency to drive growth and success more effectively for their clients.
The rebranding of Code Computerlove to EM Code signifies the agency’s strategic evolution in response to technological advancements and market demands.
