Barbour unveils its 2024 festive advert featuring Shaun the Sheep, emphasising the joy of gift-giving.
- The collaboration with Aardman Studios marks the second year Shaun the Sheep is part of Barbour’s holiday campaign.
- Set at Mossy Bottom Farm, the ad showcases the flock’s festive struggle and warmth found in gifting.
- Limited-edition wax jackets inspired by Shaun the Sheep are also released, with proceeds donated to Oxfam.
- This initiative underscores Barbour’s commitment to quality and charitable efforts.
Barbour, renowned for its heritage and quality, has rolled out its anticipated Christmas advert for 2024, starring the beloved character Shaun the Sheep. This marks the second year of collaboration with Aardman Studios, celebrating the enduring appeal of this iconic character. The advert is set on the picturesque Mossy Bottom Farm, where Bitzer, the trusty sheepdog, faces the challenge of leading the flock in festive carols amidst biting cold weather. To overcome their shivers and restore their festive spirit, Bitzer turns to the warmth of Barbour’s accessories, including hats and scarves, allowing the flock to continue their merry singing with renewed vigour.
In a move that blends nostalgia with generosity, Barbour has launched 30 limited-edition wax jackets inspired by Shaun the Sheep. These jackets are not only a nod to Barbour’s reputation for craftsmanship but also a charitable effort, as all proceeds from their sale will go to Oxfam. These unique jackets can be purchased via Barbour’s website and select Oxfam stores, providing an opportunity for fans and fashion enthusiasts to own a piece of this special campaign while supporting a good cause.
Paul Wilkinson, Barbour’s Group Commercial Director, expressed excitement over the collaboration with Aardman Studios, highlighting the shared values between the two British brands that focus on craftsmanship, attention to detail, and quality. He noted the campaign’s appeal to a multi-generational audience, reflecting Barbour’s wide-reaching demographic. Wilkinson emphasised the importance of the partnership with Oxfam, providing 30 individuals the opportunity to acquire a reworked Barbour x Shaun the Sheep wax jacket, where all sales benefit the charity.
This year’s campaign once again successfully intertwines festive cheer with charitable giving.
