First Class Holidays has strengthened its portfolio through the acquisition of African Pride and Knighton Reeve.
- The acquisition aims to enhance the range of bespoke travel destinations offered.
- First Class Holidays seeks to consolidate its position in the long-haul, tailor-made market.
- African Pride, known for its expertise in African travel, joins the First Class family.
- Joint directors Hall and Holland will retain their roles post-acquisition.
First Class Holidays, a long-haul, tailor-made travel operator, has announced a significant move by acquiring sister brands African Pride and Knighton Reeve. This strategic acquisition bolsters its offerings in Africa and the Indian Ocean, expanding the bespoke travel destinations available to its agent partners.
The acquisition is seen as a pivotal step by First Class Holidays to strengthen its standing in the long-haul, tailor-made travel sector. By broadening its destination portfolio, the company aims to enhance the comprehensive range of travel experiences provided.
The managing director of First Class Holidays, Daniel Gathercole, expressed his enthusiasm for the integration of African Pride and Knighton Reeve into their family, aligning with their vision to offer all long-haul destinations by 2025. He highlighted the exceptional achievements of joint directors Liz Hall and David Holland, who have greatly contributed to African Pride’s success.
African Pride, established in 1999, has developed a strong reputation within the UK travel trade for its expertise and exceptional service regarding African travel destinations. Following their purchase of the business in 2017, Hall and Holland have maintained its esteemed position, fostering relationships with numerous travel agents and operators.
Liz Hall and David Holland expressed their optimism about the acquisition, noting that joining forces with First Class Holidays would allow African Pride to reach new heights. They assured that their commitment to providing tailored travel experiences and maintaining excellent service will continue under the new partnership.
The integration of African Pride and Knighton Reeve marks a notable milestone for First Class Holidays in its quest to dominate the long-haul travel market.
