Maya Jama, a British television presenter, has become an investor in the Swedish plant milk brand Sproud.
- Jama will serve as a strategic advisor and the face of the brand, enhancing its presence and growth.
- Sproud uses yellow split-peas to create its milk, boasting high protein, low sugar, and zero allergens.
- The brand, available at Waitrose and online, is noted for its low environmental impact.
- Jama’s investment aligns with Sproud’s health and sustainability goals, resonating with her personal values.
Maya Jama, known for her role as the host of ‘Love Island’, has stepped into a new venture by investing in the Swedish plant-based milk company, Sproud. This move not only marks her as a co-owner but also positions her as a key figure in brand representation and strategic development. Her involvement is expected to leverage her public presence and expand Sproud’s market reach, particularly in the United Kingdom.
Sproud’s innovative approach to dairy alternatives involves the use of yellow split-peas to produce its milk. This unique choice is highlighted by its nutritional superiority over other plant-based options such as oat milk. Sproud’s milk is low in sugar and rich in protein, which makes it an attractive option for health-conscious consumers. Importantly, it contains no allergens, broadening its accessibility.
The environmental credentials of Sproud are noteworthy. The brand claims its production process results in a significantly lower climate impact compared to other plant milks. Recognised by CarbonCloud, Sproud stands out as the milk alternative with the lowest environmental footprint, a claim that is becoming increasingly important to environmentally conscious buyers.
Jama’s investment decision aligns with her personal and professional ethos. She expressed enthusiasm about the brand, stating her admiration for its taste, packaging, and commitment to health and sustainability. Her connection to Sweden, through her family ties, adds a personal touch to her investment choice, further strengthening her role within the company.
Sproud’s CEO, Sara Berger, has expressed excitement over Jama’s involvement, noting that her presence as a co-owner and ambassador will significantly bolster the brand’s awareness. Berger acknowledges that Jama’s influence will help normalise plant-based options in everyday settings, such as supermarkets and coffee shops, making them a staple in regular consumption.
Maya Jama’s partnership with Sproud promises to propel the brand’s presence while promoting sustainable and healthy choices.
