Loch Associates Group undergoes significant brand evolution following record growth.
- The firm has doubled its turnover and workforce over the past three years.
- A new training division has been introduced to enhance client services.
- The rebrand aligns with the firm’s strategy to serve more sectors and clients.
- Loch Associates Group has expanded with a new office in London.
Loch Associates Group, a leading multi-service law firm based in Tunbridge Wells, has embarked on a transformative brand evolution. This change comes after a period of unprecedented growth, where the firm has successfully doubled both its turnover and workforce within a span of three years. This impressive expansion is attributed to the firm’s unique ability to offer a comprehensive range of services under one roof, establishing itself as a crucial partner for businesses in the South East.
The firm’s extensive portfolio includes Business and Employment Law, Immigration, HR Consultancy, Health and Safety Training, and Wellbeing and Mediation Services. Recognising a shift in organisational priorities towards employee development, Loch Associates has introduced a dedicated Training division. This initiative is aimed at broadening the scope of their services, further underlined by the introduction of new branding for each service and a revamped website. The strategic rebranding effort is designed to clearly communicate the firm’s ambition to tap into additional sectors and attract a wider client base.
Founder Pam Loch has been instrumental in guiding Loch Associates Group from its humble beginnings in 2007 to its current status as an award-winning legal powerhouse. Starting with just a laptop in her bedroom, Pam has overseen the firm’s growth into a respected entity with multiple offices in Kent, Brighton, and a newly launched branch in London. This expansion facilitates the accommodation of increasing business demands, necessitating additional legal experts and support personnel.
Pam Loch, an Employment Law Solicitor and Managing Director, highlights the firm’s unique value proposition as a cornerstone for its continued success. “In such a tough economy, our continued expansion is largely enabled by our growing reputation as a trusted alternative to traditional law firms,” she states. The firm’s strength lies in offering a diverse suite of services from a single source, a distinguishing factor that resonates well in the region.
The firm has been on a notable hiring spree, securing a talented workforce that has played a vital role in expanding its reach across existing markets and venturing into new sectors. The evolution of Loch Employment Law, HR Advise Me, and Loch Wellbeing into Loch Law, Loch HR, and Loch Training and Wellbeing underscores the company’s commitment to ensuring that client needs are comprehensively addressed under one umbrella.
Loch Associates Group’s strategic rebranding marks a pivotal step in its ongoing pursuit of growth and excellence in the legal sector.
