The British Vehicle Rental and Leasing Association (BVRLA) has announced Toby Poston as its new chief executive, starting 1 January 2025.
- Current chief executive, Gerry Keaney, will retire at the end of the year, making way for Poston’s leadership.
- Poston has been with BVRLA for 16 years, advancing to director of corporate affairs.
- The new role comes as the BVRLA faces significant industry changes and challenges.
- Poston aims to continue enhancing BVRLA’s influence and readiness for future challenges.
Toby Poston will assume the role of chief executive of the British Vehicle Rental and Leasing Association (BVRLA) on 1 January 2025, succeeding Gerry Keaney, who is set to retire at the close of this year. Poston’s 16-year tenure at BVRLA, currently as director of corporate affairs, has prepared him well for this transition. His responsibilities have spanned policy and public affairs, communications, events, research, and fleet services, making him the association’s chief spokesperson during critical events like Brexit and the Covid pandemic.
Jon Lawes, chairman of the BVRLA, expressed confidence in Poston’s capability to guide the association through forthcoming challenges. Lawes commended Poston for his strategic vision, member-centric approach, and comprehensive understanding of the association’s landscape. According to Lawes, Poston’s experience in transforming the policy and public affairs team significantly amplified BVRLA’s influence.
Poston has articulated a clear vision for his tenure. He is committed to bolstering the BVRLA’s reputation and capabilities in assisting its members with the ongoing decarbonisation efforts and navigating an evolving regulatory environment. Poston acknowledges the inevitability of further changes and challenges but promises to ensure the association’s readiness and adaptability.
Before his extensive career at the BVRLA, Poston was a journalist and editor, predominantly with the BBC business and economics unit. This background has enriched his understanding of industry dynamics, further equipping him to lead the BVRLA effectively.
Poston’s appointment marks a new chapter for the BVRLA amid an evolving transport landscape.
