Borough22 Doughnuts offers multi-allergen free treats, inspired by founder Ryan Panchoo’s personal journey.
- Faced with limited options for his allergy-prone children, Panchoo set out to create accessible desserts.
- Panchoo’s products are not only inclusive, but meet a high standard of taste and visual appeal.
- The Grenada-inspired range for Black History Month highlights Borough22’s international ambitions.
- Now a sought-after brand, Borough22 is poised to expand its unique confectionery solutions globally.
Ryan Panchoo, the founder of Borough22 Doughnuts, developed a line of doughnuts that cater to multiple dietary restrictions driven by his desire to address the needs of his allergy-prone children who often missed out on conventional treats. This initiative positions the company as a leader in providing allergen-free desserts that are still enjoyable by all.
Panchoo’s motivation stemmed from personal experiences where his children, diagnosed with complex allergies, faced exclusion from food-related social activities. His commitment was to ensure that these treats were not only allergen-free but also visually appealing and uncompromising in taste. The distinct selling point of Borough22 is this delicate balance between necessary dietary restrictions and maintaining the pleasure of eating.
The company’s products meet rigorous standards, being gluten-free, vegan, and certified Halal and Kosher, demonstrating a comprehensive approach to dietary inclusivity. Their availability in high-profile venues like Selfridges underscores both the quality and the demand for such products, reflecting a growing awareness and market for allergen-aware foods.
Inspiration from Panchoo’s familial ties to Grenada has led to a creative product range themed for Black History Month, featuring flavours from the ‘isle of spice,’ such as mango and chocolate with plantain. This venture not only celebrates cultural heritage but also expands the brand’s appeal and diversity of offerings.
Having started Borough22 initially as a ‘side hustle,’ Panchoo transitioned to focusing on it full-time after recognising its potential and necessity following redundancy from a previous role. His ultimate goal is to expand his reach beyond the UK, addressing allergies worldwide by leveraging the brand’s quality and inclusivity.
Ryan Panchoo’s vision for Borough22 has redefined inclusive confectionery, offering quality without compromise on a global stage.
